Manager Marketing Portfolio Management-China

Kennametal kennametal.com Open · verified Sep 18, 2026

Shanghai Manager General Marketing

Mid-level General Marketing role at Kennametal. Shanghai.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Help business unit leaders shape and execute strategy
Assess markets, competitors, and economic trends to find risks and growth openings
Create annual and five-year plans, then review progress throughout the year
Turn customer needs into prioritized innovation opportunities and new-product business cases
Set pricing programs and guide product training, value propositions, and lifecycle planning

What you bring

A four-year degree, with advanced study in Engineering or Business/Marketing preferred
At least six years of manufacturing industry experience
Three to five years managing people, processes, or products
Strong strategic and analytical thinking
Experience coordinating multifunctional work or managing projects preferred

Who this fits

You’ll suit this role if you can develop growth plans for assigned market segments, understand customer and market trends, and work with commercial leaders around the world. The position is based in Shanghai, China and reports to a business unit vice president.

From the employer

About Kennametal

With over 80 years as an industrial technology leader, Kennametal Inc. delivers productivity to customers through materials science, tooling and wear-resistant solutions. Customers across aerospace and defense, earthworks, energy, general engineering and transportation turn to Kennametal to help them manufacture with precision and efficiency. Every day approximately 8,700 employees are helping customers in nearly 100 countries stay competitive. Kennametal generated $2.1 billion in revenues in fiscal 2023. Learn more at www.kennametal.com. Follow @Kennametal: Twitter, Instagram, Facebook, LinkedIn and YouTube.

Job Summary and Mission:

The Market Portfolio Manager is a key strategic role in the business unit responsible for delivering organic growth for assigned market segments. This individual will lead the development and execution of strategic growth plans based upon deep understanding of customers and market trends to ensure long term profitability for Kennametal. This role will be responsible to gathering segment specific customer requirements, identifying, and prioritizing innovation opportunities and developing one-year and five-year plans. This role will report directly to Business Unit Vice President.

Key Job Responsibilities:

• Support business unit Vice President, General Manager and/or Directors in creation and execution of BU strategy
• Analyze markets, competitors, and macroeconomic trends to identify risks and opportunities.
• Identify target markets with current & potential competitive differentiation
• Work with commercial leaders globally to identify growth opportunities and support regional teams (personally and through product management resources).
• Work with commercial leaders globally to identify market share threats and develop countermeasures (pricing, innovation, partnerships, etc.)
• Manage creation of strategic (5 year) and annual plans including base business plan and growth initiatives and monitor progress-to-plan through-out year.
• Complies with all Kennametal ethical and policy guidelines.
• Identify market needs for new product development, develop NPD business case & prioritize NPD projects
• Deploy strategic pricing programs and methodologies (indirect & direct discounting programs, portfolio price setting, volume discounts, minimum order quantities, differentiated lead times, finders fees, lost leaders, etc.)
• Establish processes and expectations for product training, value proposition development, product lifecycle planning, conducting voice-of-customer, developing NPD specifications, and collaborating with operations, engineering and marketing communications.
• Other duties as assigned to support business success

Requirements:
• 4 yr secondary degree plus advanced degree preferred in Engineering or Business/Marketing.
• At least 6 years in Manufacturing Industry.
• 3-5 years’ experience in managing people, processes and/or products.
• Strategic thinking & analytical skills required.
• Leading multi-functional collaboration and/or project management experience preferred.
• Industry experience related to business unit market segments preferred.

Equal Opportunity Employer