Assistant Integrated Marketing Manager

CASETiFY casetify.com Open · verified Oct 23, 2026

Shanghai Full-time Manager General Marketing

At a glance

Manager-level General Marketing role at CASETiFY. Shanghai · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityManager

LocationShanghai

EmploymentFull-time

PostedOct 23, 2026 · today

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build brand and product campaign plans, then lead launches from strategy through execution and performance review
Adapt global campaigns for China, coordinating with global colleagues so local teams can put them into action
Use consumer research and surveys to shape brand strategy, and run the marketing calendar around the consumer journey
Brief creative teams and agencies on local assets, then coordinate brand communications across retail, e-commerce and partner channels
Run store-opening and promotional events, and coordinate corporate and brand PR with agencies and global marketing

What you bring

You have at least five years of experience in brand marketing
You bring strong project management, analytical and problem-solving skills
You communicate well and have worked effectively with global teams

Who this fits

This role suits a brand marketer who can lead integrated campaigns and coordinate across global and China-based teams. It is based in Shanghai and centers on China-market execution.

From the employer

Job description：

Drive the development and execution of integrated marketing plans for brand & product campaigns, ensuring alignment with overall business objectives.
Lead end-to-end integrated marketing and new product launch campaigns, spanning from strategy development and cross-functional alignment to execution and performance review.
Act as a key liaison with the global team to lead campaign localization, adoption, and seamless execution in the CN market.
Manage CN consumer insights work and surveys, translating data into actionable brand strategies and overseeing end-to-end marketing campaign execution.
Maintain the marketing roadmap and calendar to strategically orchestrate the CN brand and consumer journey.
Partner with cross-functional teams, including Retail, Marketplace, E-com, and Partnerships, to ensure consistent, brand right communication across all channels that resonates with CN consumers and drives business success.
Formulate comprehensive creative briefs and manage the production of locally relevant assets, providing clear guidance to creative PMs and external creative agencies.
Plan and execute retail / PR events for store opening moments and promotions, driving in-store brand communication and campaign integration.
Oversee corporate and brand campaign PR initiatives, collaborating with PR agencies and global marketing team to maximize brand voice and media impact.

Qualifications

5 years+ experience in brand marketing.
Strong project management analytical and problem-solving skills.
Excellent communication and teamwork abilities, with experience working across global teams.
Experience in fashion, lifestyle, or luxury brands is preferred.