Product Marketing Manager
At a glance
Manager-level Product Marketing role at Recurly. Austin · full-time · no salary stated · we estimate $122,000–$170,000.
Recurly has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Learn who buys the product, how they choose, and what makes them select Recurly or a competitor
- Create positioning and a messaging guide with buyer profiles, core claims and supporting evidence that sellers can use
- Monitor competitors and equip sellers with guidance on which responses to use and when to step back
- Help set pricing and package choices, then translate them into options the sales team can present
- Coordinate launches, prepare field training, collect call feedback and bring customer and market signals into product planning
What you bring
- You have two to three years of product marketing experience at a SaaS, payments or fintech company
- Your positioning work has influenced deal outcomes, and you have enabled teams that sell to customers
- You can explain how a past launch affected pipeline, win rate or revenue using data
Who this fits
This role suits a product marketer who can shape commercial messaging, support sellers directly and use launch performance to guide decisions. The position is onsite in Austin.
From the employer
Hiring for 2 roles
Product Marketing Manager, Subscription Management
Recurly is hiring a Product Marketing Manager to own go-to-market for Recurly Subscription Management. You'll report to the head of Product Marketing and work directly with Product, Marketing, Sales, CS, Finance, and just about every other department in the business through your GTM motions. You'll shape what we say, what we charge, and how sellers win.
Product Marketing Manager, Engage
Recurly is hiring a Product Marketing Manager to own go-to-market for Recurly's Engage offering that enables merchants to acquire, upsell, and retain subscribers with real-time, in-product experiences that drive immediate billing outcomes. You'll report to the head of Product Marketing and work directly with Product, Marketing, Sales, CS, Finance, and just about every other department in the business through your GTM motions. You'll shape what we say, what we charge, and how sellers win.
What you will do (both roles)
- Know the buyer cold. Who they are, how they buy, what makes them pick us or someone else. Be the person Product and the Field ask.
- Own positioning and messaging. Build and maintain the messaging guide, including ICP, pillars, and proof points. Make it sharp enough that sellers use it without you in the room.
- Win against competitors. Track key competitors. Build playbooks and battlecards that tell sellers what to say and when to walk away.
- Shape pricing and packaging. Work with Product Marketing leadership and Finance on packaging and pricing decisions, and turn them into something the field can sell.
- Lead launches. Run cross-functional launches for new products and capabilities from plan to enablement to post-launch results.
- Enable the field. Build training, decks, and tools that help reps close. Continuously monitor and show up on calls to hear what's landing.
- Close the loop with Product. Bring customer input, market shifts, and competitive moves into roadmap conversations.
- Brief Demand Gen and Content. Help inform demand gen campaign strategy with clear commercial goals of the product line and a point of view on how to target the market effectively.
- Grow the install base. Partner with Product, Sales, and CS on adoption and expansion programs that drive retention and revenue.
- Own commercial success. Assess commercial performance of the product line in partnership with Product, Sales, CS, and Finance, and define a path to further improve results.
Requirements
What you bring (both roles)
- 2 to 3 years in product marketing at a high-growth SaaS, payments, or fintech company.
- A track record of positioning that changed how deals got won.
- Direct experience enabling field teams. You know what sellers and account teams need in the first five minutes of a call.
- Comfort with data. You can articulate what a past launch did to pipeline, win rate, or revenue.
- Strong writing. Clear, direct, not jargon.
- Ability to run several projects at once and hold a point of view while taking feedback.
Benefits
As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family. We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents. We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.
Other perks may include:
401(k) Retirement Plan and company match
Flex Time Off
Company Events
Training/Development
Tuition reimbursement
Commuter benefits
Volunteer opportunities
Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
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