Senior Product Marketing Manager
Procore Open · verified Oct 21, 2026 At a glance
Senior Product Marketing role at Procore. Austin · full-time · $129,600–$178,200 base.
growthroles summary, based on the employer's posting.
What you'll do
- Track the business measure for your general contractor segment and proactively share its progress
- Set positioning for your segment and measure field adoption, call reactions and competitor win rates
- Plan go-to-market work for betas and top-tier launches around how contractors will discover and buy them
- Keep sales and customer materials current for new deals, retention and account expansion
- Join more than ten customer conversations weekly and bring market evidence into quarterly roadmap or positioning decisions
What you bring
- A bachelor's degree or equivalent background, plus at least four years in enterprise SaaS product marketing or construction
- Evidence that you owned positioning, changed it and measured the result in market
- You can address objections involving Autodesk, Trimble ProjectSight and point solutions, drawing on live deal insight
- You have built repeatable AI workflows and can show how you identify and remove generated errors before release
Who this fits
This senior individual-contributor role suits a product marketer who owns segment positioning and uses customer evidence to influence product decisions. The job is based in Austin, with remote candidates also considered. It involves frequent customer contact and regular work with sales and customer teams.
From the employer
We're looking for a Senior Product Marketing Manager to own the positioning strategy for a defined segment of the general contractor market. At Procore, Product Marketing sits inside the product organization as a full peer to Product Management and Design, and Product Marketing is expected to bring market evidence to influence what gets built. To be successful in this role, you bring a point of view before anyone asks for one, your content shows up in live deals, and you can point to a roadmap, positioning, or packaging decision that changed because of your win/loss work.
The construction vertical is ripe for technological innovation. Construction impacts the lives of nearly everyone in the world, and yet it's one of the least digitized industries. Procore is leading the market with our SaaS construction platform. We build for real people with real experiences, empowering Groundbreakers to develop and transform the communities we all live in.
This position reports into the Director of Product Marketing, General Contractors, and will be based in our Austin, TX office, with remote candidates considered. We're looking for someone to join us immediately.
What you'll do
- Own the business metric for an assigned segment of the general contractor market, and report on it proactively
- Own the positioning strategy for your market, and measure field adoption, message reception in calls, and win rate against competitors
- Run the go-to-market side of betas and Tier 1 and Tier 2 launches in your segment, thinking backward from how general contractors will hear and buy the thing while it's still being built
- Keep a complete, current artifact portfolio for [segment] across the full revenue lifecycle, covering what sellers and SEs need to win new business and what customers, AMs, and CSEs need to retain and expand it
- Participate in 10+ customer engagements a week with general contractors, and surface market signal that changes at least one roadmap or positioning conversation a quarter
- Build repeatable AI workflows for your segment across call mining, competitive monitoring, and content generation, and hold the quality bar on everything they produce
What we're looking for
- Bachelor's degree or equivalent experience
- 4+ years of product marketing or equivalent experience in enterprise SaaS, or comparable experience in the construction industry, with direct experience marketing to general contractors strongly preferred
- Evidence of owning positioning strategy rather than executing it, including a change you made and the in-market result you measured
- Fluency handling objections against Autodesk, Trimble ProjectSight, and the point solutions that show up in your segment, and a habit of building competitive knowledge from live deals
- Repeatable AI workflows you've built and can demonstrate, along with a clear account of how you catch and kill AI-generated errors before they ship
- Excellent listening and communication skills; product marketing is equally about inquiring as it is advocating
Additional Information
Base Pay Range:
129,600.00 - 178,200.00 USD AnnualThis role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
For Los Angeles County (unincorporated) Candidates:
Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.
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