Product Marketing Manager
At a glance
Manager-level Product Marketing role at Abbott. Austin · full-time · $113,300–$226,700 base.
growthroles summary, based on the employer's posting.
What you'll do
- Take U.S. HeartMate initiatives from customer and market insight through planning, rollout, measurement and improvement
- Build product plans and lead launches, lifecycle work or market development, tracking goals, milestones, risks and follow-up
- Turn clinical, customer, field and competitive findings into positioning, messaging, sales tools, training and customer resources
- Work with sales leaders and field teams to uncover adoption barriers, collect feedback and strengthen programs
- Coordinate cross-functional teams, budgets, agencies and deliverables, then share results and recommended actions with marketing leaders
What you bring
- A bachelor's degree in a relevant field, or an equivalent mix of education and experience
- At least seven years in marketing or commercialization for medical devices, pharmaceuticals, healthcare or another regulated product area
- A record of independently leading complex launches, commercialization efforts, lifecycle programs or market development work
- Experience guiding cross-functional teams and influencing senior stakeholders without direct authority
Who this fits
This senior individual-contributor role suits someone who can independently lead complex programs and coordinate teams without direct reports. The position is based in Austin and supports the U.S. HeartMate business, with travel listed as up to 35% in the qualifications and 50% in the role details.
From the employer
JOB DESCRIPTION:
Job Title
Product Marketing Manager
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Austin, TX location in the Heart Failure Division and supports the U.S. HeartMate business. Abbott’s HeartMate portfolio provides durable mechanical circulatory support for people with advanced heart failure.
The Product Marketing Manager role is a senior individual contributor who translates U.S. portfolio strategy into high-impact commercialization, market development, customer engagement, and sales enablement programs. Reporting to the U.S. downstream marketing leader, this role independently leads complex initiatives and cross-functional workstreams for assigned products and priorities. The role contributes recommendations and market insights while the downstream marketing leader retains accountability for overall U.S. portfolio strategy, prioritization, budget allocation, and business performance.
What You'll Work On
- Lead assigned U.S. commercialization initiatives from insight and planning through execution, measurement, and optimization.
- Develop and execute product marketing plans aligned with the U.S. HeartMate portfolio strategy, annual operating plan, brand standards, and approved claims.
- Own defined product launches, lifecycle initiatives, market development programs, or strategic workstreams, including objectives, milestones, dependencies, risks, and post-launch assessment.
- Translate customer, field, clinical, competitive, and market insights into clear recommendations, positioning, messaging, and executable programs.
- Develop messaging frameworks, sales enablement tools, training content, customer-facing resources, and integrated campaign briefs.
- Partner with Sales leadership and field teams to identify adoption barriers, gather structured feedback, and improve program effectiveness.
- Analyze program performance, market trends, competitive activity, and business results; communicate insights and recommended actions to downstream marketing leadership.
- Lead cross-functional teams across Sales, Training and Education, Clinical, Medical Affairs, Regulatory, Legal, Market Access, Finance, Global Marketing, and Marketing Communications without direct authority.
- Represent U.S. downstream marketing on assigned global and cross-functional teams and ensure U.S. market requirements are accurately reflected.
- Manage approved project budgets, agencies, vendors, timelines, and deliverables for assigned initiatives; escalate tradeoffs and risks appropriately.
- Perform other related duties and responsibilities, as assigned.
Required Qualifications
- Bachelor's degree in business, marketing, science, engineering, nursing, or a related field, or an equivalent combination of education and experience.
- 7+ years of progressively responsible experience in medical device, pharmaceutical, healthcare, or other highly regulated product marketing or commercialization environments.
- Demonstrated experience independently leading complex product launches, commercialization programs, lifecycle initiatives, or market development workstreams.
- Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority.
- Experience translating market, customer, clinical, and competitive insights into positioning, messaging, and actionable commercial programs.
- Strong analytical, strategic thinking, project leadership, and problem-solving skills, including the ability to define measures of success and use results to optimize execution.
- Excellent written, verbal, presentation, and executive communication skills.
- Ability to prioritize multiple high-impact initiatives, navigate ambiguity, and meet commitments in a fast-paced, matrixed, geographically diverse environment.
- Ability to travel up to 35%, including customer, field, and industry engagements.
- Ability to maintain regular and predictable attendance.
Preferred Qualifications
- MBA or other relevant advanced degree.
- Experience in cardiology, heart failure, mechanical circulatory support, or implantable medical devices.
- Experience with U.S. medical device launches and downstream marketing.
- Field, sales, clinical, or customer-facing experience.
- Experience working across global and U.S. commercial organizations in a matrixed enterprise.
- Experience managing agencies, vendors, and project budgets.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.
The base pay for this position is
$113,300.00 – $226,700.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
HF Heart Failure
LOCATION:
United States > Austin : 8701 Bee Caves Rd
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 50 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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