Web UX Designer (Web Director) - Brand Marketing Strategy Department, Marketing Division

Job Description:

Business Overview

Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.

We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as Marketing Division, we are further promoting collaboration with Rakuten Mobile.

　

Department Overview

Marketing Web UX Section is responsible for KPI management and production, production direction, design, and coding for all web pages that customers view before applying or after subscribing.

The section includes directors, designers, and front-end engineers (FE) in charge of the Rakuten Mobile and Rakuten Hikari pages.

This is an environment where the entire department can enjoy improving their skills as "one team" while inspiring one another.

- We hold monthly sessions to share numerical data and study sessions for skill improvement, including Figma, across job roles.

- Group members review each other's wireframes, designs, and test-up pages.

- For large projects, we form a project team of the director, designer, and FE in charge and communicate closely.

Responsible for the production direction, operation, and improvement of the pages that customers first encounter when they learn about Rakuten Mobile and consider applying, including the Rakuten Mobile TOP page, price plans, product information, campaigns, optional services, store and area information, customer support, and new content pages.

Web UX Designers (Web Directors) belong to one of two groups within the section: the Web Direction Group or Web KPI Produce Group. Web Direction Group's mission is to "maximize applications" and "improve the rate of traffic to the application page," and the Web KPI Produce Group's mission is to "manage the KPIs of marketing pages" and "provide new added value."

Each Web UX Designer (Web Director) can experience a wide variety of direction work, making use of their individual areas of expertise, at a fast pace.

　

Why We Hire

Additional hiring to strengthen our team in response to the increase in the number of projects and the optimization of web pages as our mobile business expands.

　

Position Details

Directing the creation of new pages, improvement of existing pages, and operational work in cooperation with various internal departments.

- Requirements definition and organization of UI/UX to achieve KPIs

- Wireframe creation

- Progress management of projects through to release

- Post-release numerical analysis and implementation of improvement measures

- UX writing

- Page improvements such as A/B testing and use of personalization features with in-house tools

- Workflow improvements using AI

　

Work Environment

Full-time employees consist of 12 UI/UX Designers (Web Directors), 3 Web Designers, and 2 Front-End Engineers. Including on-site contracted staff, the team totals approximately 60 people. The ratio of new graduate to mid-career hires is approximately 1:4.

Our members span a wide age range from their 20s to 40s, and include new graduates and mid-career hires (including transfers from other Rakuten services and people from operating companies and production companies).

　

　

Mandatory Qualifications:

- At least 3 years of experience as a web director

- Experience in progress management and direction of web production

- Experience in wireframe creation and UI design

- Basic knowledge of front-end technologies such as HTML, CSS, and JavaScript

- Smooth communication skills with business departments and production staff

　

　

Desired Qualifications:

- Team management experience

- Project management experience

- Knowledge of access analysis

- Knowledge of UX design

- Web content planning experience

- Web writing

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Languages:

English (Overall - 1 - Beginner), Japanese (Overall - 4 - Fluent)