Web Director - Brand Marketing Strategy Department, Marketing Division
At a glance
Director-level Brand Marketing role at Rakuten. Tokyo · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Guide new page builds and existing-page updates with internal teams, from wireframes through launch
- Write UX copy and manage production timelines for web projects through release
- Improve pages with A/B tests and personalization using in-house tools
- Analyze site access, report findings, and improve workflows
- Maintain customer-facing pages covering plans, products, campaigns, support, stores, and service areas
What you bring
- You have more than three years working as a web director
- You have directed web production and managed its progress from start to finish
- You can create wireframes and UI designs, with basic HTML, CSS, and JavaScript knowledge
- You can communicate smoothly with business teams and production managers
Who this fits
This director role suits someone who can steer web production while handling wireframes, page improvements, and performance analysis. Japanese fluency is required; English is listed at beginner level.
From the employer
Job Description:
Business Overview
The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.
We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile.
Department Overview
The Marketing Web UX Section is responsible for the production direction, design, and coding of all web pages that customers see before applying or after subscribing.
We have directors, designers, and front-end engineers (FE) in charge of the Rakuten Mobile and Rakuten Hikari pages.
This is an environment where the members in the whole department can enjoy improving their skills as "one team" while inspiring each other.
- We hold monthly numerical analysis sharing meetings and study sessions for skill improvement across job categories.
- Group members review wireframes, designs, and test pages with each other to provide feedback and exchange opinions.
- When a large project arises, we organize a project team around the director, designer, and FE in charge and communicate closely.
Responsible for the creation, operation, and improvement of the web pages that customers first encounter when learning about Rakuten Mobile and considering applying, including the TOP page, price plan, product information, campaigns, optional services, store and area information, customer support, and new content pages.
The web directors are assigned to one of two groups within the department: the Web Direction Group or the Web KPI produce Group.
The Web Direction Group's mission is to "maximize applications" and "improve the rate of traffic to the application page," and the Web KPI produce Group's mission is to "provide new added value.
Each director can experience a wide variety of direction work with speed, while utilizing their own areas of expertise.
Position:
Why We Hire
Additional hiring to handle the increase in the number of projects and optimization of web pages due to the expansion of our mobile business.
Position Details
Directing the creation of new pages, improvement of existing pages, and operational work in cooperation with various internal departments.
- Wireframe creation
- Progress management of projects up to release
- UX writing
- Page improvements such as A/B testing and personalization using in-house tools
- Access analysis and reporting
- Workflow improvements
Work Environment
[Web Direction Group]
Employees: 8
Outsourcing: 28
[Web KPI produce Group]
Employees: 5
Outsourcing: 2
*Including employees working concurrently
*As of June 2023
We have a wide range of members in their 20s to 40s, including new graduates and mid-career hires (transferred from other Rakuten services, external operating companies and production companies, etc.).
Mandatory Qualifications:
- More than 3 years of experience as a web director
- Experience in progress management and direction of web production
- Experience in wireframing and UI design
- Basic knowledge of front-end technologies such as HTML, CSS, and JavaScript
- Smooth communication skills with Business department and Production manager
Desired Qualifications:
- Team management experience
- Project management experience
- Knowledge of access analysis
- Knowledge of UX design
- Web content planning experience
- Web writing
[ id: cmorec bmd ]
#marketingdiv #RakutenMobile
Languages:
English (Overall - 1 - Beginner), Japanese (Overall - 4 - Fluent)
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