Project Manager (UIUX / Rakuten Mobile business) - Brand Marketing Strategy Department, Marketing Division

Rakuten Open · verified Sep 11, 2026

Tokyo Full-time Manager Brand Marketing

Mid-level Brand Marketing role at Rakuten. Tokyo · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Gather business input and turn it into organized UI requirements
Create user-flow diagrams, wireframes, and interface designs aligned with the design system
Coordinate with PDMs, engineers, CS, UX research, and other teams to move projects forward
Test interfaces in the test environment, including work with overseas developers

What you bring

More than three years directing UI production for end-user web applications
Hands-on UI design experience with Figma or Adobe XD
Experience creating branching and screen-flow diagrams from use cases, user flows, and validation findings
Experience setting and reporting KPIs and applying business-improvement PDCA cycles
Japanese and English communication skills for working with stakeholders and team members

Who this fits

You’ll work full-time in Tokyo within an internationally oriented team whose members have varied backgrounds and overseas experience. The role suits someone comfortable coordinating across business, design, engineering, customer support, and research groups. Based on your experience and performance, you may also take on small-team leadership, member development, and creative-quality responsibilities.

From the employer

Job Description:

Business Overview

The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.

We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile.

Department Overview

Product UX Design Section's mission is to provide the best mobile experience for users. We aim to deeply understand user needs and deliver intuitive and easy-to-use designs. Our mission is to create valuable experiences for users by combining innovative design and technology.

Why We Hire

Rakuten Mobile is rapidly growing as the core of the Rakuten Group ecosystem. We strive to provide innovative mobile services and pursue the optimal experience for our users. Online line applications, store visit reservations, and various procedures through "my Rakuten Mobile" are crucial touchpoints for users when using Rakuten Mobile. Enhancing these experiences is a key driver of business growth.

User expectations are rising daily, demanding simple and intuitive operability, attractive design, and a consistent brand experience. To meet these demands, strengthening our organizational capabilities is essential. We are looking for individuals who can deeply understand user needs and provide optimal solutions from both design and technology perspectives.

Position Details

As a UI/UX Director for "my Rakuten Mobile," which handles various applications, data usage, and procedures for Rakuten Mobile, you will be responsible for the following tasks:

- Conducting hearings with the business department and organizing UI requirements

- Creating screen transition diagrams, wireframes, and UI designs that comply with the design system

- Communicating with the development team (PDM, engineers, etc.)

- Conducting UI tests in the test environment (including some collaboration with overseas development teams)

- Cross-functional collaboration: Working closely with project owners, engineers, the CS team, the UX strategy and research team, and other departments to smoothly advance projects

Additionally, depending on your experience and performance after joining, you may also be considered for the role of a team leader for a small team, with the following responsibilities:

- Team management and talent development: As a team leader, supporting the skill improvement and career growth of team members

- Ensuring the quality of creative work

Work Environment

It is a team with an international culture, consisting of members with extensive overseas experience. The team is composed of members with a wide range of backgrounds, from young professionals to seasoned veterans.

Mandatory Qualifications:

- Over 3 years of experience in UI production direction for web application development projects aimed at end-users

- Practical experience in UI design using design tools such as Figma and Adobe XD

- Experience in creating conditional branching diagrams, screen transition diagrams, etc., based on use case classification, user flow design, validation results, etc.

- KPI setting and reporting

- Experience in business improvement and PDCA (Plan-Do-Check-Act) cycles

- Communication skills to smoothly advance projects with stakeholders and team members

- Proficiency in both Japanese and English to perform tasks (communication skills)

Desired Qualifications:

- Experience in advancing projects within large and complex organizations

- Experience in UI production direction for native applications

- Experience in building and operating design systems

- Knowledge of front-end development (HTML, CSS, JavaScript, etc.)

- Experience in creating user test scenarios and validation items

- Experience in managing small teams

- Practical experience in UI/UX and EFO (Entry Form Optimization) for procedural systems (such as banking and financial services)

- Practical experience in promoting DX (Digital Transformation)

- Practical experience in designing and implementing access analysis/data analysis

- Organizing workspaces such as internal wikis

- Knowledge and practical experience in HCD (Human-Centered Design)

- Knowledge and practical experience in accessibility

- Practical experience in projects using generative AI (such as ChatGPT)

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#marketingdiv #UX

Languages:

English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)