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UX Researcher (Rakuten Mobile Business) - UX Strategy Section, Brand Marketing Strategy Department, Marketing Division

Rakuten global.rakuten.com Open · verified Sep 23, 2026
Tokyo Full-time Mid-level Brand Marketing

At a glance

Mid-level Brand Marketing role at Rakuten. Tokyo · full-time.

Pay not stated Brand Marketing salary

RoleBrand Marketing
SeniorityMid-level
LocationTokyo
EmploymentFull-time
PostedDec 11, 2025 · 9mo ago
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Plan, run, analyze, and report on usability tests for Rakuten Mobile experiences
  • Design and conduct user interviews, then turn findings into clear research reports
  • Build personas and user journey maps from your research findings

What you bring

  • A degree or equivalent background in UX, human factors, psychology, or a related discipline
  • Hands-on UX research experience using user-centered methods, testing, and interviews
  • Qualitative analysis skills that help you draw actionable insights from research
  • Experience with prototyping or design tools such as Sketch or InVision
  • Fluent Japanese, strong communication, teamwork, and problem-solving ability

Who this fits

This role suits a mid-level UX researcher who can work across research design, execution, analysis, and reporting. You will join a multinational, internationally experienced team in Tokyo and collaborate in Japanese. English business conversation is a plus, with TOEIC 800 or above noted as additional information.

From the employer

Job Description:

Business Overview

The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.

We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile.

 

Department Overview

User Experience Strategy is a planning and management department that oversees multiple UX and creative-related departments across the organization.

It contributes to the overall improvement of service quality by providing comprehensive support for the user experience of Rakuten Mobile and establishing mechanisms for KPI management.

Furthermore, it strengthens the entire organization by providing support in areas such as budget management, recruitment, and employee development in the back-office.

Our section consists of a diverse team with foreign nationals and extensive international experience, fostering a highly collaborative environment where ideas can be exchanged freely.

Position:

Why We Hire

To expand our organization.

We are in a phase that you could introduce new research method and create new operation flow if you want to do so. If you prefer to bring the best flamework to improve UX, it is the best timing to join our team.

Position Details

- Conducting usability tests (design, execution, analysis, reporting)

- Conducting user interviews (design, execution, analysis, reporting)

- Creating personas and user journey maps

Work Environment

The team is consisted of members of various nationalities and diverse international experience representing the four different countries. It fosters an international culture where each member brings their professional expertise and collaborates to tackle various challenges as one team.

Mandatory Qualifications:

- Degree or equivalent experience in User Experience, Human Factors, Psychology, or related field

- Experience in UX research and proficiency in user-centered approaches

- Proficiency in research methods such as user testing and interviews

- Skills in qualitative data analysis and ability to derive insights

- Experience using prototyping and design tools (e.g., Sketch, InVision)

- Excellent communication skills and ability to work in a team

- Strong problem-solving skills and ability to identify issues

- Interest and passion for UX trends and best practices

- Proficient Japanese language capability

Desired Qualifications:

- Experience introducing and establishing the UX research process within an organization, while educating stakeholders and fostering it as a cultural practice

- Experience managing projects in large-scale and complex organizations

- Experience in organizational management

Other Information:

Additional information on English Qualification

TOEIC score of 800 or above. English proficiency for business conversation would be a plus.

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#marketingdiv #UX

Languages:

English (Overall - 1 - Beginner), Japanese (Overall - 4 - Fluent)

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