Social Media Specialist

Payreto payreto.com Open · verified Sep 18, 2026

Makati City Full-time Mid-level Social Media

Mid-level Social Media role at Payreto. Makati City · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Publish daily short- and long-form content across TikTok, Instagram, Threads, Facebook, and Reddit
Create trend-led videos and educational stories with CapCut, motion graphics, transitions, and synced audio
Write localized SEO content on debt consolidation and personal finance for Filipino readers
Build community trust through empathetic replies, direct messages, and audience-led initiatives
Use social and search analytics to improve content, then align experiments with product and growth teams

What you bring

A bachelor's degree in marketing, communications, public relations, digital media, journalism, or a related commercial field
Hands-on experience in social media, SEO writing, or digital marketing within a startup or B2C setting
Proof that you have managed multiple social channels and made short-form video content
Professional fluency in written and spoken English for documentation and global collaboration

Who this fits

You’ll suit an individual-contributor role that rewards narrative thinking, disciplined execution, video skills, and familiarity with Southeast Asian digital culture. The job is fully onsite in Makati, runs Monday through Friday from 9:00 AM to 6:00 PM, and may involve deployment to a Payreto client. On-camera work or directing video is preferred.

From the employer

Title: Social Media Specialist
Employment: Under Payreto, with possible deployment to a client
Work Setup: Full onsite in Makati
Schedule: Monday to Friday, 9:00 AM–6:00 PM
Employment Type: Full-time

Position Overview

The Social Media Specialist is a high-velocity, trend-aware creative executor responsible for building brand presence, driving organic audience engagement, and executing search-engine-optimized content frameworks. Operating at an individual contributor execution level, this role bridges short-form video storytelling with localized SEO article writing to guide financially distressed consumer segments toward credit wellness. The ideal candidate possesses a strong narrative mindset, video editing capabilities, high execution discipline, and a deep understanding of Southeast Asian digital culture

WHAT WILL YOU DO?

1. Social Media Management & Viral Content Creation

Manage and publish daily short-form and long-form assets across TikTok, Instagram, Threads, Facebook, and Reddit.
Produce trend-based, story-driven, and educational content, using video and motion graphic tools to execute basic video transitions, visual optimization, and audio synchronization.
Maintain disciplined content calendars, ensuring a 95% publishing consistency rate on schedule each month.
Handle daily community interactions with empathy and creative de-escalation, maintaining a 90% response rate within 24 hours to drive a 10–15% month-over-month engagement growth.

2. Localized SEO Content Writing & Topical Authority

Research and author SEO-optimized articles, pillar pages, landing pages, and FAQs focusing on debt consolidation and personal finance topics tailored for Filipino readers.
Conduct keyword research (primary, secondary, long-tail) and map keywords to search intent across topic clusters.
Craft localized, jargon-free copy integrating local terminology (e.g., utang, sweldo, online lending apps) and peso figures to strip away subprime debt stigma.
Implement on-page SEO best practices—optimizing title tags, meta descriptions, heading structures (H1–H3), URL slugs, image alt text, and internal links.
Conduct content refreshes to update existing articles, maintain rank positioning, and protect domain authority.

3. Audience Engagement & Brand Perception

Deliver solution-oriented, empathetic communication across comment sections and direct messages to convert audience trust into user acquisition.
Generate active community interaction initiatives and gather audience-driven insights to refine front-end messaging hooks.

4. Performance Diagnostics & Trend Analysis

Monitor channel analytics to continuously evaluate engagement rates, video completion loops, click-throughs, and SEO traffic outcomes.
Submit active trend and content opportunity recommendations to course-correct underperforming social and editorial assets.

5. Cross-Functional Alignment & Growth Scaling

Collaborate cross-functionally with product and growth marketing teams to ensure front-end creative narratives match current product capabilities.
Support marketing experimentation pilots, iterating creative assets rapidly to optimize organic acquisition channels.

CORE COMPETENCIES

Viral Short-Form Content Production: Hands-on mastery of scriptwriting, trend adaptation, and CapCut video editing tailored for Southeast Asian social platforms.
Localized SEO Writing & Keyword Mapping: Capability to map search intent, build topic clusters, and draft empathetic, localized financial copy.
Social Media Funnel Discipline: Commitment to publishing consistency, strict SLA management, and audience engagement metrics.
Empathetic Brand Communication: Skill in de-escalating customer inquiries and addressing financial debt topics with clarity and empathy.
Data-Aware Trend Optimization: Ability to interpret engagement and search metrics to refine creative structures and distribution hooks.

WHAT SHOULD YOU HAVE?

Bachelor's degree from a reputable university in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related commercial discipline.
Minimum 1–2 years of hands-on experience in social media management, SEO content writing, or digital marketing in fast-paced startup or B2C environments.
Verified track record of managing multi-channel social media platforms and producing short-form video content.
Preferred experience appearing on-camera or directing video production.
Full professional fluency in both written and spoken English to draft structured operational documentation and communicate effectively with global stakeholders.