Social Media Specialist
At a glance
Mid-level Social Media role at ReliaQuest. Tampa · full-time.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Set social strategy and programs for influencers, executives and employees, then build the company’s presence and engage followers
- Work with creative partners to make social-first content and develop campaigns that grow employer brand and awareness
- Track campaign results, test approaches and use analytics to shape future social plans
- Grow relationships with reporters, analysts and thought leaders, and run the employee advocacy community
- Turn cybersecurity community insights into engagement ideas and help produce social videos and podcasts
What you bring
- You have two to four years managing social media, or a communications or marketing background with at least two years directly managing it
- You have managed and measured both paid and organic social campaigns
- You have supported executives’ social presence and run influencer campaigns or programs
- You have used Sprout Social or another social management platform, plus Google Analytics or another measurement tool
Who this fits
This suits someone who can combine social strategy and copywriting with hands-on platform work, and who can adapt as priorities change. Cybersecurity knowledge and familiarity with its social community are strong advantages.
From the employer
Why it’s worth it:
You’ll be the day-to-day point person for our marketing media team for all things social. We’re looking for someone who is passionate about storytelling, building community, is digitally savvy, works well cross-functionally, juggles multiple tasks effortlessly, and thinks strategically but is willing to roll up their sleeves to get work done. This person will partner closely with corporate communications, branding, recruiting and marketing teams.
The everyday hustle:
- Driving our influencer, executive, and employee social media strategy and programs.
- Collaborating with our creative team to create social-first content that resonates with our social audience and builds community.
- Developing and driving social campaigns to build employer brand and awareness
- Build the company’s social media presence, including interacting with followers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.
- Respond on social media on behalf of ReliaQuest
- Measure, test, and report on social media campaigns, using analytics tools to inform strategies and tactics for future campaigns
- Build a network of influencers including reporters, industry analysts and thought leaders
- Manage the company’s employee advocacy community
- Translate insights into ideas to more effectively engage the cyber security community
- Assist in producing social media related videos and podcast series
- Assist with development of creative concepts for social marketing initiatives
Do you have what it takes?
- 2-4 years of social-media management experience. Alternatively, a mix of communications and/or marketing experience with at least 2 years of direct social media management experience.
- Knowledge of cybersecurity and the infosec social community is a strong plus
- Experience managing and measuring paid and organic social-media campaigns.
- Experience supporting executives with their social media presence
- Experience managing influencer campaigns/programs
- Experience using Sprout Social or other social media management platforms.
- Experience using Google Analytics or other metrics-tracking tools.
- Experience with design and basic video editing is a plus
What makes you uncommon:
- You have a strong grasp of the dynamics of social channels and excel at social platform management, social copywriting, and understand social marketing strategy.
- You are flexible and resilient, comfortable with ambiguity and adaptable to a high-change environment and finding opportunities as the company grows.
- You can translate insights into ideas to engage the cyber security community and you have a passion for cybersecurity.
- You have a Twitter list of infosec influencers.
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