Head of Creative Strategy for DTC Supplement Brand (Remote)
Paired Open At a glance
Director-level Creative role at Paired. Remote, Mexico.
Pay not stated Creative salary
growthroles summary, based on the employer's posting.
What you'll do
- Coach and develop the creative strategists while keeping a direct hand in the work
- Oversee the editing lead and help the editors maintain a high standard of output
- Find the strongest opportunities in creative strategy to improve performance
- Build a clear management setup and improve creative-data tracking
- Increase the volume of creative work while getting more pieces to perform
What you bring
- You have direct-response experience, preferably in supplements
- You are an accomplished creative strategist with a sharp eye for creative work
- You have a track record of leading, managing and coaching a strategy team
Who this fits
This role suits a hands-on creative strategy leader who can coach strategists and lead a department. It reports to a co-founder and is remote in Mexico.
From the employer
About Paired
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
About the client
They're hiring leaders to take a subscription supplement brand from over $4M/month toward 9 figures annually in 2027. They launched in early 2026 and scaled from $0 to over $4M/month in about 7 months. They're pushing for their first 8-figure month.
Team: very lean. Two co-founders, a Head of Customer Support with a support team, and a creative team of strategists and editors.
Acquisition: Meta-heavy paid ads with a direct response approach.
Mission: own the creative engine and constantly increase creative output while raising the hit rate. Reports to CO-Founder. The title is flexible: a lead strategist who has led strategy teams fits.
What they'll own
- Creative strategists: managing, coaching, and training them
- Editing: managing the Head of Editing so the editing team outputs at a high level
- Strategy: staying hands-on in creative strategy to find the highest levers
- Department leadership: pushing the department forward with a clear management structure
First 90 days
1. Improve our systems for tracking creative data
2. Increase hit rate
3. Increase creative output
4. Build a proper management structure
Requirements
Must have
- Direct response background, ideally in supplements
- A great creative strategist themselves, with a strong creative eye
- Proven at coaching, managing, and leading a strategy team
- Typical week: weekly department call, weekly call with the Head of Editing, and one-on-one coaching calls with each creative strategist
Benefits
- Pay: $10K+/month, plus a performance bonus tied to the whole department's results.
- Remote role
- Chance of equity in the future
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