Performance Creative Strategist for DTC Company (US-Based, Remote)

Paired Open · verified Oct 15, 2026

Remote South Africa Full-time Mid-level Creative

At a glance

Mid-level Creative role at Paired. Remote, South Africa · full-time.

Pay not stated Creative salary

RoleCreative

SeniorityMid-level

LocationSouth Africa

WorkplaceRemote

EmploymentFull-time

PostedOct 13, 2026 · 2d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build ad concepts by connecting customer personas, angles, research and creative ideas
Use ad databases to investigate customer pain points and desires
Develop around fifty concepts each month and package them into direct-response ad batches
Create Meta and Instagram ads aimed at driving clicks and conversions
Join the team meeting every Monday at 3 PM CET

What you bring

You have managed at least $50K in ad spend
You bring roughly six to twelve months of creative strategy experience
You have worked in direct-response or DTC paid media, beyond brand-led creative
You understand consumer motivations, including pain points, desires and buying triggers

Who this fits

This suits a performance-minded creative strategist focused on response and conversion rather than visual aesthetics. The role is fully remote, with availability required for the Monday meeting at 3 PM CET.

From the employer

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Responsibilities

Build concept architecture: persona → angle → research → ad concepts
Research pain points/desires using ad databases
Produce ~50 concepts/month
Create direct response ad batches optimized for click & conversion (Meta/Instagram)
Attend weekly Monday 3PM CET team meeting

Requirements

Min. $50K in managed ad spend

Min. ~6–12 months as a creative strategist
Direct response / DTC paid media background (not just brand/aesthetic creative)
Health & wellness / supplement brand experience is a plus
Familiarity with aggressive DR brands (IM8, Gruntz-style advertising) is a plus
Performance-driven, not aesthetics-focused
Strong grasp of consumer psychology (pain points, desires, buying triggers)
Team-oriented, relaxed but accountable culture fit

Benefits

Salary $4,000-6,000/month
Fully remote
Flexible working hours but must be available on Monday meeting at 3 PM CET.