Creative Strategist for a US DTC Brand (US, Remote)
Paired Open · verified Oct 15, 2026 At a glance
Mid-level Creative role at Paired. Remote, United States · full-time.
Pay not stated Creative salary
growthroles summary, based on the employer's posting.
What you'll do
- Lead the creative strategy function and, over time, run weekly sessions on creative and performance results
- Turn ad and account data into weekly guidance for the creative team, covering what to continue or improve
- Build creative workflows, testing plans and SOPs, then coach creative strategists on their work
- Shape hooks, scripts, UGC and AI concepts, static ads and performance angles for testing
- Study competitors and strong brands for creative trends that could work for the product
What you bring
- You have substantial experience with successful DTC or e-commerce brands and can step in with little onboarding
- You understand direct-response advertising and how creative can help brands scale
- You can interpret ad data and turn it into useful creative direction
- You can lead and communicate clearly, including teaching ideas to teammates
Who this fits
This is a senior-leaning, full-time contractor role for someone beyond entry level; the title is Creative Strategist and the stated seniority is mid. You’ll work remotely from the United States with flexible hours. The role centers on understanding an audience described as primarily older women and homeowners.
From the employer
About Paired
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client
We are looking for a highly experienced Creative Strategist to join agrowing DTC e-commerce brand, This is not an entry-level role. We are specifically looking for someone with strong experience working with larger DTC/e-commerce brands who can integrate into the role quickly without requiring heavy training or onboarding. We want someone who can bring new ideas, systems, experience, and insights into the company.
Why Our Client?
We offer:
- Strong compensation structure
- Significant opportunity for growth
- Freedom and flexibility
- A transparent and open work culture
- A tight-knit team environment
- The ability to help shape systems and processes as the company grows
The more value you provide, the more opportunity there is to grow financially and professionally
with the company.
We are looking for someone who wants to build something long-term and become a major part
of the brand’s growth
What We're Looking For
We need someone who deeply understands:
- Customer psychology
- Product positioning
- Direct response marketing
- Creative strategy
- Consumer behavior
- Trend analysis
- Data interpretation
- Scaling ads through creative
You should know how to turn:
- customer psychology
- product understanding
- trends/data
into ads that scale revenue.
You should have strong experience with:
- Meta/Facebook Ad Manager
- Northbeam
- Triple Whale
- DTC attribution/data analysis
- UGC strategy
- AI creative concepts
- Static ads
- Script writing
- Creative testing systems
You must understand how to analyze ad/account data and translate that data into actionable insights for the creative team on a weekly basis.
Your Responsibilities
- Lead and manage the Creative Strategy department
- Eventually Host weekly creative/performance meetings
- Review learnings with the team:
- what’s working
- what’s not working
- what needs improvement
- Work closely with:
- the CEO
- media buying agencies
- creative agencies
- editors
- creators
- strategists
- Develop creative systems, workflows, SOPs, and testing structures for the client
- Train and mentor creative strategists
- Create and review:
- hooks
- concepts
- scripts
- UGC ideas
- AI concepts
- static concepts
- performance angles
- Analyze competitors and other successful brands to identify opportunities and winning trends we can adapt for our product
- Bring initiative, leadership, structure, and creativity into the company
Requirements
The ideal person:
- Has worked with successful DTC/e-commerce brands
- Understands direct response advertising deeply
- Understands how to scale brands creatively
- Has strong communication and leadership skills
- Can teach and explain ideas clearly to team members
- Is ambitious and growth-oriented
- Has strong initiative and creativity
- Understands brand identity and customer psychology
- Knows how to combine data with creativity
Our demographic is primarily older women/homeowners, so understanding this audience is extremely important. You must understand:
- the customer
- the product
- the emotional drivers
- the brand vision
Benefits
- Work with an in-house DTC scaling brand
- Remote work
- Flexible hours
- Full-time role, contractor basis (1099)
- Strong compensation level for the right talent
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