Senior Advertising Operations and Partnerships Associate (Binh Thanh - HCMC)

Roles & Responsibilities

1. Ad Tech & Platform Operations (Primary Focus)

• Own the ad-tech stack: Configure, manage, and optimize Google Ad Manager (GAM) and SpringServe for all Vietnam market inventory.

• Inventory & yield management: Set up ad units, pricing rules, deal structures, and yield optimization strategies across programmatic and direct-sold channels.

• Technical troubleshooting: Diagnose and resolve delivery discrepancies, pacing issues, latency problems, and reporting mismatches with urgency and precision.

• Programmatic infrastructure: Configure SSP/DSP integrations, header bidding setups, and deal IDs (PMP, programmatic guaranteed) in coordination with global tech teams.

• Data & reporting: Build and maintain dashboards and performance reports using Excel, SQL, and BI tools. Deliver actionable insights to internal stakeholders and partners.

2. End-to-End Campaign Management

• Full campaign lifecycle: Own campaign setup, trafficking, QA, pacing, optimization, and final reporting for all Vietnam market campaigns.

• Performance delivery: Ensure campaigns meet delivery targets, pacing benchmarks, and client KPIs — proactively flagging and resolving issues before they escalate.

• Client & partner communication: Serve as the operational point of contact for agency and advertiser partners on active campaigns.

• Process & documentation: Build scalable operational workflows and internal documentation to support team growth.

3. Programmatic Demand Partnerships

While this role is operationally anchored, demand partnership development is a core responsibility — specifically within the programmatic ecosystem. We are looking for someone who has built real relationships with DSPs, trading desks, and programmatic-first agencies, and who can activate those connections to drive revenue on our platform.

• DSP & programmatic partnerships: Identify, pitch, and activate programmatic demand partners — including DSPs (The Trade Desk, DV360, and regional platforms), trading desks, and programmatic agencies — to drive spend on ODK's Vietnam inventory.

• Deal structuring: Develop and manage PMP deals, programmatic guaranteed arrangements, and preferred deal structures with demand partners.

• Agency & brand outreach: Build and maintain relationships with media agencies and brand-direct advertisers in the Vietnam market to develop direct-sold and programmatic demand pipelines.

• Revenue development: Work with global leadership to set and execute against Vietnam revenue targets across programmatic and direct channels.

• Partner activation: Translate technical platform capabilities (SSP features, audience targeting, deal structures) into compelling partner pitches — closing the gap between ops knowledge and commercial conversations.

4. Market Ownership & Regional Operations

• Single point of contact: Act as the primary operational and commercial owner for all advertising activity in the Vietnam market.

• Vendor & platform management: Manage relationships with ad-tech vendors, measurement providers, and platform partners to maintain system reliability and operational efficiency.

• Market intelligence: Monitor the Vietnamese programmatic and CTV landscape — tracking competitive activity, demand trends, DSP adoption, and emerging partnership opportunities.

• Local compliance: Ensure all operations align with Vietnamese advertising regulations and ODK's global standards.

5. Cross-functional Collaboration

• Partner with global Product, Analytics, and Sales teams to align local execution with global platform standards and roadmap.

• Feed Vietnam market insights back to global leadership to inform product development, pricing strategy, and supply partnerships.

• Contribute to scalable operational frameworks that can be replicated across other markets.

Requirements

Required

• Experience: 5+ years in digital advertising with a strong emphasis on ad operations, programmatic platform management, or ad-tech. Direct experience in CTV or OTT environments preferred.

• Ad Tech Platforms: Hands-on, expert-level experience with Google Ad Manager (GAM) and SpringServe is required. These are day-one tools for this role.

• Programmatic Demand Experience: Demonstrated experience identifying, connecting with, and activating programmatic demand partners — DSPs, trading desks, or programmatic-first agencies. Must be able to articulate this experience clearly with specific examples.

• Analytical Skills: Advanced proficiency in Excel, SQL, and at least one BI tool (Looker, Tableau, or equivalent). Comfortable building reporting frameworks from scratch.

• Independence: Proven ability to operate autonomously in a fast-moving, entrepreneurial environment with limited local management oversight.

• Languages: Business-level English (written and verbal) required. Vietnamese fluency strongly preferred.

• Education: Bachelor's degree in Business, Marketing, IT, Computer Science, or a related field.

Preferred Qualifications

• Experience with CTV/OTT platforms, smart TV ecosystems, or FAST channels.

• Existing network within the Vietnamese advertising, agency, or programmatic ecosystem.

• SSP/DSP platform experience: Familiarity with major demand-side platforms such as The Trade Desk, DV360, MediaMath, or regional Vietnamese DSPs.