Influence Marketing Specialist
At a glance
Mid-level General Marketing role at Nubank. São Paulo · full-time.
Pay not stated Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Choose influencer shortlists, check their backgrounds with the Defense team, and secure internal approvals
- Review creator scripts and shape creative direction with practical, strategic feedback
- Set the influencer calendar and coordinate deliverables across marketing, content and agency partners
- Turn influencer performance data into results-focused reports and manage campaign budgets and expense tracking
- Maintain creator relationships, including occasion-based gifts and event attendance
What you bring
- You have influencer marketing experience, ideally managing agency or partner relationships
- You can assess scripts, offer creative direction and interpret campaign metrics into useful next steps
- You have managed budgets and can organize competing requests across multiple teams
- You communicate clearly and have intermediate English
Who this fits
This mid-level role suits someone who can coordinate agencies, creators and internal teams while balancing creative review with performance analysis. You’ll work in a hybrid setup in São Paulo, attending the office two to three days each week.
From the employer
About Nu
Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.
Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.
Visit our Institutional Page
About the Role
You will manage the influencer strategy for select segments at Nubank. You will serve as the main bridge between Nubank, our influencer partner agency, and the internal Marketing team.
You’ll be Responsible for
Approve influencer selections/shortlists and validate background checks with the Defense team.
Manage demands and internal approvals with the Marketing and Content teams.
Approve scripts and guide creative direction, suggesting strategic improvements.
Organize topics, the editorial calendar, and other tactical processes for influencer deliverables.
Build influencer performance reports with a strategic focus on results.
Manage relationships with influencers, including sending gifts on special occasions and attending events.
Manage the budget and report on expenses.
What We're Looking For Someone Who Has
Required
Experience with influencer marketing, preferably in agency or partner management.
Strong creative and strategic vision, with the ability to review scripts and provide constructive feedback.
Organizational skills and the ability to manage multiple demands and stakeholders simultaneously.
Analytical mindset to interpret metrics and turn results into actionable insights.
Experience with budget management.
Clear communication and comfort working with diverse teams.
Intermediate English
Nice to Have
Experience with compliance and reputation risk management when working with content creators.
Creative background/experience to participate in co-creation processes.
Location
São Paulo, Brazil
Work model
Hybrid
Office requirement
2-3 days per week at the office.
Our Benefits
Chance of earning equity at Nubank
Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
Public Transportation Commuting Benefit (Vale-Transporte)
NuCare – Psychological, Financial and Legal Assistance Program
Life Insurance
Medical Plan
Dental Plan
NuLanguage – Language Course Program
Nucleo - Our learning platform of courses
Extended Parental Leave
Daycare Allowance
Parental Consultancy
Work-from-home Allowance
Gym Partnerships
30 days of paid vacation
Relocation Assistance Package, if applicable
Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.
To maintain a consistent and fair process for every candidate, Nu does not provide individualized technical feedback. See how our policy works here
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