Marketing Specialist

inDrive Open · verified Oct 13, 2026

Hybrid Sao Paulo Full-time Mid-level General Marketing

At a glance

Mid-level General Marketing role at inDrive. Sao Paulo · full-time.

Pay not stated Marketing Specialist salary

RoleGeneral Marketing

SeniorityMid-level

LocationSao Paulo

WorkplaceHybrid

EmploymentFull-time

PostedSep 17, 2026 · 3w ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Use BHT and competitor findings to recommend driver positioning, messaging and campaign choices
Build driver communications, launch campaigns in Brazil and manage the marketing budget
Evaluate campaigns with pre- and post-studies and ad tests, tying brand measures to sign-ups and retention
Coordinate acquisition, referrals and lifecycle messages with Driver Operations to keep driver communications aligned
Lead full-channel campaign launches and other marketing activity in the market

What you bring

At least two years in marketing, preferably in ride-hailing, delivery, marketplaces or another two-sided platform
A strong grasp of brand health measurement and the Brazilian market
English proficiency at B2 level or higher

Who this fits

This role suits someone who can bring several teams together around a shared brand direction and make sound decisions as market conditions shift. It is based in Recife, Brazil, with a hybrid work arrangement.

From the employer

As a Driver Marketing Specialist, you will own driver marketing in Brazil, from insights and communication strategy to campaign launches in the market. You'll work closely with the Driver Operations, Brand, Analytics, and regional marketing teams, and you'll have real influence on the growth of one of our key markets.

Turn BHT and competitor insights into clear recommendations for driver positioning, messaging, and campaigns; create and execute communication plans, and manage the driver marketing budget.
Measure the impact of marketing activities through pre/post studies and ad testing, and connect brand KPIs with business results such as sign-ups and retention.
Align with the Driver Ops team on acquisition campaigns, referral programs and lifecycle communications, so that all driver touchpoints stay consistent with the brand strategy.
Lead 360 campaign launches and marketing activities in the market.

2+ years of experience in marketing, ideally in ride-hailing, delivery, marketplaces or other two-sided platforms.
A solid understanding of brand health tracking.
A deep understanding of the Brazilian market, plus strong cross-functional skills to align several teams around one brand vision.
Strong planning skills, the ability to adapt quickly to changing market conditions, and confidence in making decisions.
English B2+