Sr Marketing Manager, Broad Market

Novo Nordisk novonordisk.com Open · verified Sep 18, 2026

Beijing Senior General Marketing

Senior General Marketing role at Novo Nordisk. Beijing.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Create broad-market plans, new business models, and commercial marketing programs
Improve trade marketing investment and manage products through their lifecycles
Launch and activate programs across primary-market channels
Build strategic relationships with commercial partners, distributors, and CSO partners
Connect commercial and field teams to improve customer impact and business results

What you bring

Bring at least five years of national-level MNC marketing experience across different brands
Use national commercial strategy and portfolio management experience across multiple channels
Understand several therapeutic areas, with chronic disease products such as CV, Diabetes Rx, or OTC preferred
Have more than two years of people management experience
Hold a master's degree in business or science and communicate fluently in English and Chinese

Who this fits

This role suits a senior marketer who can set national commercial direction, manage portfolios, lead people, and coordinate across commercial partners and field organizations. You should be comfortable with strategic thinking, innovation, project management, and cross-functional work. The position is based in Beijing, China.

From the employer

Position Summary

The Senior Broad Market Marketing Manager is responsible for driving sustainable growth across Broad Market channels through strategic planning, innovative business model development, portfolio optimization, and effective execution of commercial and marketing initiatives. The role serves as a key connector between Commercial Teams, CSO partners, distributors, and field organizations to maximize customer impact, optimize investments, and achieve business objectives.

Key Responsibilities

1. Broad Market Strategy Development and Business Planning

2. Business Model Innovation and Trade Marketing Optimization

3. Primary Market Program Execution and Activation

4. Strategic Partnership Management with Key Commercial Partners

5. Portfolio Strategy and Product Lifecycle Management

Qualifications:

Knowledge:

- Strategic thanking skill-
  - National level, MNC, 5 years marketing experience, different brand management experience;
  - National level commercial strategy manager
- Portfolio management skill
  - Experience with different therapeutic area, preferred with chronic disease products, e.g. CV, Diabetes
  - Rx, or OTC channel management experience
- Multiple channel experience,
- People Management skill: >2years people management skill, Preferred
- B.S. and above, preferred with MBA

Education：

Master level (Business or science degree)
Excellent command of written and spoken English and Chinese

Experience：

National level, MNC, 5 years marketing experience, different brand management experience; or national level Promotion Managers for MNC pharmacy Channel, >3 Year National level commercial strategy manager
Portfolio management skill
Experience with different therapeutic area, preferred with chronic disease products, e.g. CV, Diabetes Rx
Multiple channel experience,
People Management skill: >2years people management skill, Preferred
Strategic thinking,
Innovation capability, out of box
Make things happen
Project management
Cross-functional company understanding

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.