Marketing Manager, China

taboola Open · verified Aug 22, 2026

Beijing Manager General Marketing

Mid-level General Marketing role at taboola. Beijing.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build a China marketing roadmap with sales leaders to support growth and long-term ROI
Plan and run joint advertiser events with agencies and partners, from logistics through content
Develop partner and KOL relationships that support co-marketing and lead generation
Create Realize campaigns, influencer programs, and customer retention initiatives
Adapt global sales materials, vertical content, and insights for Chinese audiences

What you bring

At least three years leading B2B marketing or event programs in-house or at an agency
Strong knowledge of China’s digital advertising, e-commerce, agency, and partner-marketing landscape
Fluent Mandarin and English, with skill adapting product stories into Simplified Chinese sales assets
Experience with offline tentpole events, ABM, and partner-led marketing
Ability to independently manage complex events involving logistics, content, and multiple stakeholders

Who this fits

This role suits someone who can connect sales priorities with localized marketing, partner programs, and event execution across China. You’ll work from the Beijing or Shenzhen office on a hybrid schedule, with three days in the office and the option to attend more often. Influencer or KOL experience and familiarity with Realize positioning are listed as bonuses.

From the employer

Realize your potential by joining the leading performance-driven advertising company!

As a Marketing Manager on the Geo Marketing Team in our Beijing or Shenzhen Office, you’ll play a vital role in scaling Taboola and Realize’s brand presence across the China market. You will be the strategic lead for partner engagement and event marketing, transforming complex business goals into high-impact regional initiatives. By bridging the gap between sales needs and innovative marketing execution, you will directly drive lead generation and solidify our position within the dynamic China advertising ecosystem.

To thrive in this role, you’ll need:

3+ years of experience leading B2B marketing or event strategies, either within a corporate marketing department or a high-paced agency environment.
Expertise in the China digital advertising and e-commerce landscape, with a deep understanding of the local agency ecosystem and partner marketing dynamics.
Native or fluent proficiency in Mandarin and English, featuring the ability to localize global product narratives into impactful Simplified Chinese sales materials and case studies.
Comprehensive knowledge of multi-channel marketing, specifically in executing offline "tentpole" events (e.g., ChinaJoy, GTC), account-based marketing (ABM), and partner-led initiatives.
Exceptional project management skills, with the autonomy to lead complex, multi-stakeholder events from logistics to content creation while maintaining strategic alignment.

Bonus points if you have

A proven track record in Influencer Marketing or KOL management, specifically in leveraging industry voices to build B2B brand authority.
Experience in "Realize" brand positioning, helping to differentiate our offerings in a highly competitive market through creative and innovative campaigns.

How you’ll make an impact

Architect China Growth Strategy: Collaborate with Sales Leadership to develop and execute a localized marketing roadmap that maximizes long-term ROI and business growth.
Drive Advertiser-Centric Joint Events: Lead the strategic planning and end-to-end execution of high-impact joint events with agencies and industry partners. You will own our presence at major summits (e.g., ChinaJoy, GTC) while curating bespoke partner-led initiatives designed to capture advertiser interest and accelerate lead generation.
Innovate Partner Engagement: Build and maintain strategic relationships with third-party industry partners and KOLs to facilitate high-value co-marketing activities.
Drive Realize Brand Awareness: Develop creative marketing initiatives, including influencer collaborations, to strengthen the market presence of the Realize brand.
Cultivate Client Loyalty: Design and execute bespoke customer retention programs, ranging from exclusive client entertainment events to strategic gifting initiatives.
Adapt Global Insights: Localize and optimize sales presentations, vertical-specific content, and market insights to resonate with the unique needs of the Chinese market.

Why Taboola?

If you ask Taboolars what they love about working here, they'll tell you that they've been empowered to realize their full potential while growing and learning from and with smart and talented people. They'll also share more about:

Adam Singolda, Taboola Founder and CEO says; "You can copy anything from another business but you can't copy a company's culture.
Well-being: Enjoy comprehensive benefits, a fully stocked kitchen, and location-specific perks.
Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.

Ready to realize your potential?
Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.