Regional Marketing Manager, Broad Mkt II

Novo Nordisk novonordisk.com Open · verified Sep 18, 2026

Beijing Manager General Marketing

Mid-level General Marketing role at Novo Nordisk. Beijing.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll develop broad-market plans and business models to support sustainable channel growth
You'll optimize trade marketing, portfolios, investments, and product lifecycle decisions
You'll execute primary-market programs and activate commercial initiatives in the field
You'll manage strategic relationships with distributors, CSO partners, and commercial teams
You'll connect commercial and field groups to improve customer impact and business results

What you bring

You hold a master's degree in business or science
You bring at least three years of marketing experience in a national or multinational setting, with varied brand management experience
You communicate effectively in both written and spoken English and Chinese
You have experience with portfolio management and marketing across multiple channels
You bring strategic thinking, innovation, project management, and cross-functional business understanding

Who this fits

This role suits a strategic, action-oriented marketer who can create new business models, manage portfolios, and coordinate across commercial partners and field teams. Experience with multiple therapeutic areas is useful, with chronic disease products such as CV or Diabetes Rx preferred. The role is based in Beijing, China and requires strong English and Chinese communication.

From the employer

Position Summary

The Broad Market Marketing Manager is responsible for driving sustainable growth across Broad Market channels through strategic planning, innovative business model development, portfolio optimization, and effective execution of commercial and marketing initiatives. The role serves as a key connector between Commercial Teams, CSO partners, distributors, and field organizations to maximize customer impact, optimize investments, and achieve business objectives.

Key Responsibilities

1. Broad Market Strategy Development and Business Planning

2. Business Model Innovation and Trade Marketing Optimization

3. Primary Market Program Execution and Activation

4. Strategic Partnership Management with Key Commercial Partners

5. Portfolio Strategy and Product Lifecycle Management

Qualifications:

Education：

Master level (Business or science degree)
Excellent command of written and spoken English and Chinese

Experience：

National level, MNC, 3 years marketing experience, different brand management experience; or national level Promotion Managers for MNC pharmacy Channel,
Portfolio management skill
Experience with different therapeutic area, preferred with chronic disease products, e.g. CV, Diabetes Rx
Multiple channel experience,
Strategic thinking,
Innovation capability, out of box
Make things happen
Project management
Cross-functional company understanding

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.