Marketing Manager, Broad Mkt II

Novo Nordisk novonordisk.com Open · verified Sep 18, 2026

Beijing Manager General Marketing

Mid-level General Marketing role at Novo Nordisk. Beijing.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape broad-market plans and business priorities for sustainable channel growth
You'll develop new commercial models and improve trade-marketing investment and execution
You'll activate primary-market programs and turn commercial initiatives into field execution
You'll manage strategic relationships with commercial partners, distributors, CSO partners, and field teams
You'll guide portfolio decisions across products and their lifecycles

What you bring

A master's degree in business or science
Strong written and spoken English and Chinese
At least three years in marketing, with national-level or multinational brand-management experience
Experience across channels and portfolios, ideally with chronic-disease products such as CV or Diabetes Rx
Strategic thinking, innovation, project management, and the ability to work across functions

Who this fits

This role suits a marketing professional who has managed brands, channels, and portfolios in a national or multinational setting. You'll need to turn strategy into action while coordinating with commercial partners and internal teams. The position is located in Beijing, China and requires strong English and Chinese.

From the employer

Position Summary

The Broad Market Marketing Manager is responsible for driving sustainable growth across Broad Market channels through strategic planning, innovative business model development, portfolio optimization, and effective execution of commercial and marketing initiatives. The role serves as a key connector between Commercial Teams, CSO partners, distributors, and field organizations to maximize customer impact, optimize investments, and achieve business objectives.

Key Responsibilities

1. Broad Market Strategy Development and Business Planning

2. Business Model Innovation and Trade Marketing Optimization

3. Primary Market Program Execution and Activation

4. Strategic Partnership Management with Key Commercial Partners

5. Portfolio Strategy and Product Lifecycle Management

Qualifications:

Education：

Master level (Business or science degree)
Excellent command of written and spoken English and Chinese

Experience：

National level, MNC, 3 years marketing experience, different brand management experience; or national level Promotion Managers for MNC pharmacy Channel,
Portfolio management skill
Experience with different therapeutic area, preferred with chronic disease products, e.g. CV, Diabetes Rx
Multiple channel experience,
Strategic thinking,
Innovation capability, out of box
Make things happen
Project management
Cross-functional company understanding

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.