Consultant Opportunity: Regional Marketing Manager (Greater China)

Griffith University Open · verified Sep 11, 2026

On-site Beijing Full-time Manager General Marketing

Mid-level General Marketing role at Griffith University. Beijing · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and execute plans that attract prospective students from China
Support and oversee education agents, strategic partners, and other stakeholders
Help agents and partners counsel prospective students about studying at Griffith
Strengthen the university’s profile across Greater China
Provide support to international students as needed

What you bring

Bring a relevant tertiary qualification plus international education marketing and recruitment experience
Use English and Mandarin fluently
Show results in recruitment, conversion, and enrolment, preferably in international education
Spot recruitment opportunities and turn them into effective marketing strategies
Build productive ties with agents, institutional partners, and stakeholders

Who this fits

This suits an experienced international marketer who understands China’s education sector, works well across cultures, and handles a complex workload independently under broad direction. The role is a full-time consultant contract for one year, based in Beijing or Shanghai and the East China region, with regular travel within China and occasional trips to Australia. You need a valid Chinese work permit or the ability to obtain one.

From the employer

At Griffith, we believe excellence should always be purposeful. Established to challenge convention, we are proud to be a university driven by the impact we make. From leading-edge research to empowering students from across the globe, our work is grounded in the belief that education and knowledge should always serve a greater good.

Griffith University is seeking to engage a locally based consultant to undertake marketing and agent support activities for the recruitment of international students. This is a great opportunity for a high performing individual to work with the dynamic Griffith International team and make an impact in the lives of future Griffith University students.

Griffith University has a long and highly valued relationship with Greater China, through research and collaboration, and an ever-growing network of alumni. With a locally based representative, Griffith International will provide increased support to its education agents and strategic partners, enhance the standing of the University’s profile, and assist with the recruitment of students and provision of international student support.

This is a full-time, one-year contract position based in either Shanghai, East China region or Beijing, and will require regular travel China when required. Travel to Australia may also be required occasionally.

The role

The consultant is responsible for the development and implementation of marketing plans and initiatives to support the recruitment of international students from China. The consultant will work closely with the Regional Director (Greater China and Mongolia), to support and manage the University’s agent network, and strategic partners and stakeholders, in effectively counselling and supporting new students in their decision and plans to undertake study at Griffith University.

About You
You are an experienced international marketing professional with a deep understanding of the education sector, especially within China. You thrive in cross-cultural settings and can independently manage a complex workload under broad direction.

To succeed, you will have:

A relevant tertiary qualification and demonstrated experience in international education marketing and student recruitment.
Fluency in English and Mandarin.
Demonstrated success in achieving student recruitment, conversion and enrolment outcomes, preferably within the international education sector.
Proven ability to identify recruitment opportunities and develop effective marketing strategies.
Proven ability to develop and maintain productive relationships with education agents, institutional partners and other stakeholders.
In-depth knowledge of the Australian higher education landscape and compliance frameworks.
Strong interpersonal, communication, and negotiation skills.
A valid work permit for China or the ability to obtain one.
Ability and willingness to undertake regular domestic and international travel.

What We Offer

A competitive remuneration package will be negotiated on a fee for service basis with the successful consultant. This is not an expatriate package position.

Additional information

For additional information about this opportunity download the state of purpose.

Enquiries should be directed to Ms Jennifer Zhang, Regional Director (Greater China and Mongolia), via email at jennifer.zhang@griffith.edu.au or phone +86 18601272579.

Closing date: Wednesday 30th September 2026 at 5:00 pm (AEST). All applications must be submitted online.