Brand Manager
Mapletree Business City Full-time Manager Brand Marketing
At a glance
Manager-level Brand Marketing role at Novartis. Mapletree Business City · full-time.
Pay not stated Brand Manager salary
RoleBrand Marketing
SeniorityManager
LocationMapletree Business City
EmploymentFull-time
PostedOct 30, 2026
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Set brand direction with local leaders and global marketing, then shape it into tactical plans
- Steer content for brand and launch teams, making sure campaign work is delivered well
- Create compliant promotional and omnichannel campaigns, and manage budgets, forecasts and marketing mix
- Read market and customer signals to identify growth openings, then respond to brand results and outside changes
- Partner with Medical on key centers and opinion leaders to understand the needs of different patient groups
What you bring
- A university qualification in life sciences, marketing, business or a related discipline
- At least two years of pharmaceutical marketing or brand management experience
- A track record of creating brand strategies and putting them into practice
- Financial strength in budget management, plus skill leading across functions and stakeholders
Who this fits
This role suits someone who can combine brand planning, analytical judgment and campaign execution. You’ll work with local, regional and global marketing, Medical and leadership in a matrix setting. The role is based in Mapletree Business City, Singapore.
From the employer
Job Description Summary
Do you want to shape how a brand grows, from strategy to launch to real impact for patients? Join Novartis as a Brand Manager and take ownership of brand strategy and execution. Working closely with local leadership, regional and global marketing, and Medical, you'll turn customer insights into plans that drive growth and make a difference in patients' lives.
Job Description
Major Accountabilities:
- Define brand strategy with local management and global marketing, and turn it into clear tactical plans
- Lead Integrated Brand Team and Launch Team content, and drive excellent execution
- Develop compliant, high-impact promotional and omnichannel campaigns
- Own brand budgets, forecasts and marketing mix to maximise return on investment
- Gather market and customer insights to spot new growth opportunities
- Track brand performance and the external environment, and act quickly to stay on course
- Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment
Requirements
- A university degree in life sciences, marketing, business or a related field
- At least 2 years of brand management or marketing experience in the pharmaceutical industry
- A strong understanding of pharma markets, customers and healthcare systems
- A proven track record of building and delivering brand strategies and plans
- Strong financial skills and experience managing budgets
- Confidence leading across functions and managing stakeholders in a matrix organisation
- A strategic, analytical and data-driven mindset
- Experience using digital and AI tools in your day-to-day work
Skills Desired
Asset Management, Change Agility, Commercial Excellence, Cross-Functional Collaboration, Customer-Oriented, Digital Marketing, Healthcare Industry, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Stakeholder Engagement, Stakeholder Management, Strategic Alliances, Therapeutic Knowledge
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