Manager, Surgical Product/Brand Marketing
At a glance
Manager-level Brand Marketing role at Alcon. Copenhagen · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build product and brand plans, then deliver campaigns and local marketing activity to increase adoption and customer engagement
- Use research, competitor reviews and conversations with stakeholders to uncover customer needs and market opportunities
- Track product results, forecasts, budgets and business measures, then find ways to improve portfolio growth and profitability
- Bring sales, medical affairs, education and global marketing together to shape opportunities and lead campaign delivery
What you bring
- A bachelor’s degree in marketing, business, life sciences or a related area
- At least five years in product, brand or commercial marketing, or a related commercial role
- Strong analysis and strategic judgment, with experience turning insights into practical business plans
Who this fits
You’ll suit a marketing manager who can lead cross-functional work and turn market insight into commercial plans. The role is based in Copenhagen and focuses on the Danish market.
From the employer
Manager, Surgical Product & Brand Marketing
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
As a Manager, Surgical Product & Brand Marketing supporting our Surgical Franchise and Commercial Organization, you will be trusted to drive product and brand strategies that accelerate business growth while delivering value to eye care professionals and patients in the Danish market.
You will be based in Copenhagen, Denmark, where you will play a key role in translating market insights into impactful marketing initiatives and ensuring strong portfolio performance across the product lifecycle.
In this role, a typical day will include:
- Collaborating with Sales, Medical Affairs, Professional Education, and Global Marketing teams to identify market opportunities and address customer needs within the Surgical business.
- Developing and executing product and brand strategies, promotional campaigns, and tactical marketing plans that drive product adoption, customer engagement, and business growth.
- Generating customer and market insights through research, competitive analysis, and stakeholder interactions to support strategic decision-making.
- Monitoring product performance, forecasting, budgets, and key business metrics while identifying opportunities to optimize portfolio growth and profitability.
- Leading cross-functional brand teams and marketing initiatives to ensure effective execution of local and regional campaigns while fostering a culture of collaboration and innovation.
WHAT YOU’LL BRING TO ALCON:
- Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
- 5+ years of experience in Product Marketing, Brand Management, Commercial Marketing, or a related commercial role.
- Experience within healthcare, medical devices, pharmaceuticals, or another regulated industry is preferred.
- Strong analytical and strategic thinking skills, with the ability to translate insights into actionable business plans.
- Excellent stakeholder management, communication, and influencing skills, with the ability to lead cross-functional initiatives in a dynamic environment.
HOW YOU CAN THRIVE AT ALCON:
- Take ownership of a strategic surgical portfolio and directly influence commercial success in a market-leading organization.
- Collaborate with local, regional, and global teams while working on innovative products that improve patients’ quality of life.
- Benefit from professional development opportunities, international career pathways, and a high-performance culture that values initiative and continuous learning.
Alcon Careers
See your impact at alcon.com/careers
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
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