Senior Brand Manager

Nestlé nestle.com Open

Gurgaon Senior Brand Marketing

At a glance

Senior Brand Marketing role at Nestlé. Gurgaon.

Pay not stated Brand Manager salary

RoleBrand Marketing

SenioritySenior

LocationGurgaon

PostedOct 29, 2026

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build annual brand plans using category history, consumer and brand insights, competitor activity, and spending results
Coordinate the commercial plan with demand planners and CDT, aligning ATL, RTM, and BTL activity across channels
Lead new product work from concept testing and development inputs through approvals, production readiness, and launch
Track consumer and brand performance through market trends, share changes, campaign reviews, research, and copy checks
Brief agencies and manage brand communications, promotions, point-of-sale materials, competitive reviews, and yearly PFME tracking

What you bring

A postgraduate business management degree focused on marketing
At least six years in marketing, brand management, or a related area
A solid grounding in marketing, P&L fundamentals, and research methods
Some exposure to ecommerce or quick commerce, alongside digital and commercial judgment

Who this fits

This senior role suits someone who can lead brand plans and new product launches while coordinating across commercial, supply, packaging, and agency teams. The role is based in Gurgaon, India.

From the employer

Main Purpose of the Job:

Contributing to the development of the business strategy, and implementation of brand marketing actions in line with agreed strategies
Project lead for new product development and ensuring the same in line with agreed objectives.
Initiate, activate and analyze consumer understanding and brand connect parameters consistently to always remain relevant to the consumer in all marketing actions – product development, communication, promotions etc

Key Responsibilities:

Build annual brand plans aligned to the business plan—covering historical/category analysis, consumer‑brand diagnostics, competitive moves, and spend effectiveness.
Own the Integrated Commercial Plan with Demand Planners and CDT; sync ATL with RTM/BTL to deliver cohesive execution across channels.
Lead I\&R (EMS process): concepting and testing, SAP initiation, marketing inputs to product development, regulatory, 60/40+, industrialization, approvals, and launch excellence.
Orchestrate cross‑functional readiness with Application Group, Supply Chain, and Packaging/Raw Materials to ensure first‑time-right production for NPDs.
Run performance and consumer tracking—market trends, share evolution, activity post‑evals, Nielsen/panel/ad track analyses, copy validation, and consumer immersions.
Manage brand communications & activations—agency briefs to production for ATL; BTL promotions, POS development; coordinate closely with CCSD and HO/branches for flawless execution.
Drive competitive intelligence on communication, promotion, pricing, and sensory evaluation vs. competition; track PFME across the year.

Qualifications & Experience:

Education: Post‑graduate degree in Business Management (Marketing).
Experience: At least 6-7 years in marketing/brand management or adjacent areas
Capabilities: Strong grasp of marketing fundamentals, P\&L basics, and research methods; excellent communication and interpersonal skills; comfort with change. Digital and commercial mindset, with some experience in ecommerce/quick commerce.
Leadership Behaviors: Results Focus, Insight, Service Orientation, Impact & Influence, Curiosity, Courage, and Proactive Cooperation.

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