Senior Brand Manager (Coffee)

Nestlé nestle.com Open · verified Sep 18, 2026

Petaling Jaya Senior Brand Marketing

Senior Brand Marketing role at Nestlé. Petaling Jaya.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Use consumer insight and market potential to choose audiences and shape brand direction
Build coffee portfolio plans covering pricing, promotions, channels, and customers
Take innovation and renovation projects from ideas through commercial launch
Create integrated brand and consumer engagement plans, then track brand health and investment
Work with commercial, customer, and communications partners on shopper experiences and campaigns

What you bring

Hold a bachelor's degree in marketing, business administration, communications, or a related field
Bring at least five years of marketing experience, with three in marketing and two in another function, ideally sales
Show experience leading cross-functional groups and taking a product launch from concept to market
Demonstrate strength in brand management, consumer marketing, innovation, stakeholder management, strategy, and communication

Who this fits

This role suits someone who can lead brand growth, innovation, and consumer marketing in a Nestlé or leading FMCG setting. You’ll work full-time in Petaling Jaya, Selangor, Malaysia, while coaching team members and coordinating across functions.

From the employer

Position Snapshot
Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia
Full-time
5+ years experience

Position Summary
Joining Nestlé means becoming part of the world's largest Food and Beverage company. At our core, we are a people-driven organisation committed to enhancing quality of life and contributing to a healthier future. We empower our employees to grow professionally while making a meaningful impact both locally and globally.

We are looking for a Senior Brand Manager to delight target consumers, build strong brands and generate outstanding brand building results. You will drive consumer-centric marketing strategies, lead innovation and renovation initiatives, and collaborate with cross-functional teams to accelerate sustainable brand growth.

A Day in the Life of a Senior Brand Manager

Identify target consumers through consumer insights, market attractiveness and ability to win.
Develop and strengthen Brand Essence in alignment with regional and global brand strategies.
Deliver tastier and healthier coffee experiences in line with Nestlé's 60/40+ strategy.
Partner with Commercial and Customer teams to understand shopper behaviour and develop engaging shopping experiences.
Develop brand portfolio strategies, pricing and promotional plans across key channels and customers.
Lead Bigger, Bolder and Better innovation and renovation initiatives from ideation through successful commercial launch.
Develop and execute integrated brand and ICP plans aligned with the Market Business Strategy (MBS).
Manage brand performance, health and investment priorities, including PFME and TTS optimisation.
Lead the development of OBIs, Big Ideas and consumer engagement strategies to deliver rewarding brand experiences.
Partner with communication agencies to execute impactful brand campaigns that reinforce Nestlé's Nutrition, Health and Wellness leadership.
Lead, coach and develop team members while fostering strong cross-functional collaboration.

What Will Make You Successful

Bachelor's Degree in Marketing, Business Administration, Communications or a related discipline.
Minimum 5 years of marketing experience, including at least 3 years in Marketing and 2 years in another function, ideally Sales, within Nestlé or a leading FMCG organisation.
Experience leading and managing cross-functional teams.
Experience leading at least one product launch from ideation through commercial launch.
Strong brand management, consumer marketing and innovation capabilities.
Excellent stakeholder management, strategic thinking and communication skills.