Brand Manager
At a glance
Manager-level Brand Marketing role at Nestlé. Bangkok.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build consumer profiles and engagement paths for your brand, using them to shape category and pricing recommendations
- Recommend channel and customer SKU choices, along with pricing and promotional approaches
- Advance innovation and renovation work, then deliver brand plans aligned across functions
- Monitor brand performance and health, connecting results with business impact and investment
- Develop brand ideas and engagement plans, partnering with agencies on communication that strengthens trust
What you bring
- At least five years in FMCG brand management, particularly in a multinational company
- A bachelor’s degree in marketing, business administration or a related field
- Strong people and project management, plus business planning, analysis and strategy experience
- Good command of both English and Thai
Who this fits
This Bangkok-based, full-time manager role suits someone with FMCG brand management experience who can lead projects and coach others. You’ll work across brand planning, performance analysis, innovation and agency communications.
From the employer
POSITION SNAPSHOT
Location: Head Office, Bangkok
Company: Nestlé
Department: Brand Management
Full-time
Minimum 5+ years of experience in Brand Management and Marketing, especially in MNC FMCG
A DAY IN THE LIFE…
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Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
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Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
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Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
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Contributes to development and executes strong, functionally aligned brand.
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Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
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Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
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Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
ARE YOU A FIT?
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Bachelor’s degree in Marketing, Business Administration or related field.
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Minimum 5 years of experience in Brand Management from FMCG (MNC)
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Strong in people & project management.
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Experienced in business planning, monitoring, analysis, and strategizing.
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Leadership & coaching principles.
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Computer Literacy.
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Good command in English & Thai.
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