Product Marketing Generalist
At a glance
Mid-level Product Marketing role at Neko Health. New York · full-time · $162,000–$198,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Join project squads early to represent member needs and surface positioning or messaging issues before launch
- Set each assigned product launch’s positioning, messaging, creative direction, review process and post-launch measurement
- Write creative briefs for launch assets across marketing channels
- Carry product launches from kickoff through follow-up, then use research and results to improve PMM work
- Build Medical, Legal and Regulatory checks into workflows so published materials meet clinical and compliance needs
What you bring
- Five to seven years in product marketing or product management, ideally in consumer tech, healthtech or membership businesses
- A record of leading product launches from initial planning through post-launch, rather than supporting someone else’s
- Fluency with AI tools, plus strong writing that makes technical or clinical material clear to general audiences
Who this fits
This role suits a hands-on marketer who enjoys working closely with product teams and can move between technical, clinical and consumer topics. You’ll work across engineering, design and clinical stakeholders, report to the Product Marketing Lead, and be based in New York in a hybrid role.
From the employer
Mission
Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.
In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.
Role Purpose
In this role, you will sit directly inside project squads, working alongside engineers, designers, product managers and clinical leads to bring PMM thinking in at the point of creation, all the way through to launch.
You will be assigned to one or two high-priority projects at a time, running positioning, messaging, and marcomms strategy for each in sequence. You will also contribute to foundational PMM work such as: competitive insights, customer research, market-level positioning, and measuring impact.
You will report to the Product Marketing Lead. This role is best suited to someone who likes to get close to the product — bringing empathy for the end user, curiosity for the technical details, and focus to see a project from inception to launch.
You will be part of the early Product Marketing team, helping to build the function from the ground up and to shape how it operates.
What You’ll Deliver in the First 6–12 Months
Be the embedded PMM presence within designated project squads, representing the member perspective, flagging positioning and messaging questions early, and building out the marcomm strategy to tell our members and the world about our latest innovation.
Own the marcomms strategy for each product project you are assigned to: positioning, messaging, creative strategy, Medical/Legal/Regulatory review, and post-launch reporting on impact and learnings.
Develop sharp creative briefs for launch materials across marketing channels.
Run two to three significant product launches in your first year, with clear ownership from kick-off through to post-launch.
Develop robust research and reporting to enable continuous learning and improvement across the PMM function.
Embed Medical/Legal/Regulatory review into all workflows, ensuring clinical accuracy and compliance before anything is published.
Requirements
5-7 years in product marketing or product management with experience ideally in consumer technology, healthtech, or a subscription/membership business.
Track record of owning product launches end-to-end, not just contributing to them.
Genuine interest in the future of healthcare and the ability to move seamlessly between technical, medical, and consumer industry topics.
Fast learner who can get up to speed on a new product area quickly and produce output without needing lengthy handoff periods.
Comfortable working inside project squads and managing stakeholder relationships at pace across engineering, design, and clinical teams.
Strong writer who can collaborate effectively with a copywriter to make clinical or technical information feel clear, actionable, and human for a general audience.
Experience working within regulated or claim-sensitive environments is a plus (pharma, medtech, financial services).
AI tool fluency is essential.
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