Product Marketing Manager | AI AppSec
At a glance
Manager-level Product Marketing role at Escape Technologies. New York · full-time · no salary stated · we estimate $130,000–$170,000.
Escape Technologies has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Shape messaging for security leaders and engineers, turning technical product capabilities into clear value stories
- Plan launches for new features with Growth Marketing, tying each release to pipeline outcomes
- Research markets and competitors to refine positioning and guide product roadmap choices
- Create thought leadership through partner webinars, speaking opportunities and substantive content
- Equip sales with pitch decks, battlecards, comparisons and one-pagers, while building PMM playbooks and processes
What you bring
- At least five years of overall experience, including two or more in product marketing
- You have marketed to technical audiences and can communicate effectively with engineers
- You have supported launches from initial messaging and asset development through results analysis
- You can turn technical subjects into persuasive stories tailored to different audiences
Who this fits
This suits a hands-on first product marketer who can build the function and work across product, engineering and go-to-market teams. The role covers US and European markets and is remote-friendly, with offices in New York, Amsterdam and Paris.
From the employer
Location: Remote-friendly (with offices in NYC, Amsterdam, and Paris)
At Escape, we empower small security teams to break through headcount limits by transforming manual security work into scalable, streamlined workflows, from attack surface management and dynamic security testing to AI-driven pentesting. Our mission is to align security and engineering and make advanced application security accessible and impactful for innovative businesses worldwide.
Having just raised our $18M Series A, our team of 30 passionate "Escapers" is breaking down barriers and rapidly bringing cybersecurity innovation from R&D to production. Every member of our fast-scaling team is empowered to take on meaningful responsibilities and create real impact.
Why Join Escape?
Be part of a high-growth startup at a pivotal inflection point
Learn hands-on about cutting-edge applications in AI and cybersecurity
Collaborate with a world-class, international team across the US and Europe
Take ownership and contribute directly to our rapid growth
Grow with a product trusted by top-tier clients—including the Olympic Games, the French Football Federation, Miro, and PandaDoc
Your Role
As our first dedicated Product Marketing Manager (PMM), you’ll report directly to a founder and own how Escape is discovered, understood, and adopted by the security world. You will define Escape’s category position, crafting narrative and go-to-market strategies across both US and European markets.
You Will:
Develop impactful product messaging for Security Leaders and Engineers, translating technical features into compelling, value-based stories
Own go-to-market strategies for new feature launches, collaborating closely with the Growth Marketing team to drive pipeline results
Lead market and competitive research, sharpening Escape’s positioning and informing product roadmap decisions
Drive thought leadership initiatives, including speaking engagements (e.g., partner webinars) and high-impact content
Build the sales enablement toolkit, designing pitch decks, battlecards, competitive comparisons, and one-pagers to ensure our commercial team excels
Establish foundational PMM processes, playbooks, and strategies to scale and evolve with the company
Your Impact
Security teams instantly understand how Escape fits into their security stack, thanks to your clear and compelling messaging
Sales cycles accelerate as reps are empowered with sharp, resonant narratives and robust competitive positioning
Feature launches consistently generate traction and move the pipeline forward
Escape builds a recognized voice in offensive security, with you as a key architect of our thought leadership
About You
5+ years total experience, with at least 2 years in product marketing (ideally in cybersecurity, developer tools, or technical B2B SaaS at high-growth companies)
Demonstrated success in marketing to technical audiences, you understand engineers and speak their language
Experience supporting product launches end-to-end, from messaging and asset creation to performance analysis
Strong storytelling capabilities, able to distill technical topics into compelling, audience-adaptive narratives
Collaborative and cross-functional, comfortable working closely with engineering, product, and go-to-market teams
Bonus Points:
Start-up experience, particularly in early-stage, fast-moving environments
Entrepreneurial spirit—proactive, adaptable, and eager to build from scratch
Familiarity with application security, developer tools, or engineering workflows
What We Offer
Full ownership of a strategic function in a high-growth cybersecurity startup
Remote-friendly work culture plus quarterly team meetups and annual retreats
Stock options or stock purchase plan
Modern, well-equipped offices in NYC, Amsterdam, or Paris (with coffee, snacks, and monthly social events)
Career development support and a professional development budget—including free books
Ready to shape the future of application security? Apply to join Escape and make your mark on the next chapter of cybersecurity innovation!
Product Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Product Marketing
Find me workBy the team behind growthroles.