Marketing Specialist
RU Mid-level General Marketing
Mid-level General Marketing role at Mindray. RU.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll assess market demand, share, competitors, customer needs, and growth opportunities
- You’ll build KOL and reference-hospital relationships and support their ongoing education
- You’ll plan budgets, organize marketing programs, and run medical events with sales teams
- You’ll train sales teams, distributors, channels, and new colleagues on products
- You’ll support sales projects through configuration advice, tenders, pricing, and registration
What you bring
- You have a bachelor’s degree or higher
- You bring experience in the orthopedic product market
- More than five years in marketing or sales is preferred
- You can travel frequently across Russia and the CIS region
- You communicate well, manage multiple tasks, and stay effective under stress
Who this fits
You’ll suit a hands-on marketer who can combine market analysis, event execution, product education, and sales support. The role involves close work with sales and R&D teams, plus frequent business travel in Russia and the CIS region.
From the employer
Responsibilities includes but not limited to:
Marketing Scanning
- Market analysis - market dynamics analysis,determination of market demand and current market share, understanding competition, evaluation of potential market, participation in marketing strategy creation
- Customer Analysis
- Competitive analysis - sales data, personnel structure, promotion strategy, market competition / competitors 'analysis
KOL & reference hospitals’ management
- Develop KOL & reference hospitals
- KOL relationship building and supporting, providing additional education to the Key Opinion Leaders by different available means
Promotion Management
- Marketing activity planning and budget planning,marketing activities organization and implementation,To organize international medical affairs, including seminars, webinars and congresses
- Develop and manage relationship with academic society
- Organization and participation of MARCOM activity: in close cooperation with sales teams, communication planning, budgeting, leading internal and external documentation exchanging within certain KPIs
Professional Empowerment
- Providing product training to external, indirect channel and internal sales team, new colleagues
- Close communication with sales and R&D team to provide in-depth market insight on product designing and planning.
- Organization and implementation of professional training in the regional market
- Supporting the sales team and distributors with product knowledge on presales and aftersales stages of sales projects realization: configuration consultations, participation in tender specification preparation, daily tender analysis, price lists correction, registration support
Requirements:
- Bachelor degree or above, working experience in orthopedic product market is a must
- More than 5-year marketing or sales experience is preferred
- Ready for frequent business trips in Russia and CIS region
- Good communication skills, multi-tasking and stress resistance
Conditions:
- Competitive compensation package including yearly sales and KPI bonus (will be discussed individually during interviews)
- Corporate mobile and equipment support
- Social benefits (Health and Life insurance)
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