Senior Specialist, Consumer Marketing

AbbVie abbvie.com Open · verified Sep 18, 2026

Hybrid Irvine Full-time Senior General Marketing

Senior General Marketing role at AbbVie. Irvine · full-time · $96,500–$183,500 base.

SalaryStated by AbbVie

$96,500 – $183,500

Base salary for this role, in USD per year, as published in the posting.

This role, from AbbVieOur estimate for the market: $131,500–$160,756

In line with the market median of $140,000 for senior general marketing roles in Irvine.

Worked out from 7 postings that stated pay, median $140,000. Last updated Sep 18, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead treatment-driving moments from planning through execution, then turn results into next-step learnings
Coordinate experiential partners, timelines, deliverables, and organic content for assigned activations
Turn content needs into shot lists, capture plans, and channel-ready assets
Use social listening and performance metrics to recommend stronger content and activation choices
Advance materials through Veeva Vault PromoMats review while tracking usage rights, budgets, and purchase orders

What you bring

Bring a bachelor’s degree in marketing, business, communications, a related field, or equivalent experience
Have at least five years across consumer or brand marketing, agency, partnerships, experiential, social, or related work
Show experience running multi-step marketing programs across matrixed organizations
Bring proficiency with Microsoft Office and familiarity with analytics, social publishing, project-management, and budget-tracking platforms

Who this fits

You’ll suit this role if you can independently move defined workstreams forward while directing agencies and cross-functional partners. Experience in aesthetics, beauty, wellness, pharmaceuticals, medical devices, or CPG is preferred. This is a hybrid role based in Irvine, with no formal people-management responsibility.

From the employer

About Allergan Aesthetics

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

The Senior Specialist, Consumer Marketing is responsible for consumer marketing workstreams that translate brand priorities into high-quality, measurable activations. This role owns assigned programs from planning through delivery, partners across functions and agencies, and uses performance insights to strengthen future execution.

Key Responsibilities

Lead assigned tentpole programs, including BOTOX Cosmetic Day, Double Points, Mother’s Day, and other treatment-driving moments, from planning through execution and post-program learning.
Own experiential partnership workstreams, including project plans, partner coordination, organic content capture, deliverables, timelines, and activation readiness.
Lead organic influencer workstreams received from the Influencer Team, ensuring content needs, approvals, deliverables, usage terms, and deployment plans are clear and executed.
Drive organic asset planning and capture for shoots and experiential moments, translating content needs into actionable shot lists, capture plans, and channel-ready deliverables.
Lead sweepstakes workstreams and coordinate required cross-functional reviews, execution milestones, and performance reporting.
Monitor social listening and consumer signals; surface relevant themes, opportunities, and implications to inform content and activation decisions.
Own activation reporting for assigned programs, consolidate performance metrics, identify learnings, and recommend actions to improve future programs.
Manage usage-rights requirements for owned workstreams, including tracking terms, expirations, and approved applications in partnership with Legal and agency teams.
Lead day-to-day project management for assigned initiatives by establishing workplans, clarifying roles, resolving executional barriers, and maintaining stakeholder visibility.
Prepare and advance materials through medical, legal, regulatory, and compliance review in Veeva Vault PromoMats; proactively manage feedback, revisions, and approval timelines.
Manage purchase orders and budget tracking for owned projects, escalating risks and variances with clear recommendations..
Contribute to team planning and prioritization by bringing forward executional insights, consumer response, and program performance.

Scope and Decision-Making

Independently leads defined workstreams and recommends executional approaches within approved brand strategy.
Makes day-to-day decisions for owned programs and escalates decisions that affect brand strategy, material investment, claims, or enterprise risk.
Provides direction to agencies and cross-functional partners for assigned deliverables without carrying full channel or portfolio accountability.
May coach interns, contractors, or project contributors on specific deliverables; this role does not require formal people management.

Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant experience.
5+ years of consumer marketing, brand marketing, agency, partnerships, experiential, social, or related experience with increasing ownership.
Experience leading multi-step marketing programs and partnering across matrixed organizations.
Experience in aesthetics, beauty, wellness, pharmaceuticals, medical devices, or CPG preferred.
Working knowledge of promotional review processes and Veeva Vault PromoMats preferred.

Essential Skills and Competencies

Demonstrated ownership mindset with the ability to move workstreams forward, anticipate barriers, and recommend solutions.
Strong project leadership, prioritization, and organizational skills across concurrent initiatives.
Clear written and verbal communication, with the ability to provide concise direction and maintain stakeholder alignment.
Sound marketing judgment and the ability to connect program execution to consumer behavior and business outcomes.
Ability to interpret performance metrics, identify meaningful insights, and translate findings into practical recommendations.
Comfort directing agency and cross-functional deliverables while operating within broader strategy set by senior marketing leaders.
High attention to detail and commitment to compliant, on-time, high-quality execution.
Adaptability in a fast-paced environment with evolving priorities.
Proficiency with Microsoft Office; familiarity with analytics, social publishing, project-management, and budget-tracking platforms.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this roleat the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on manyfactors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount isearned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that areallocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolutediscretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

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