Assistant Manager, Retail Marketing
Melco Resorts & Entertainment Open At a glance
Manager-level Retail Marketing role at Melco Resorts & Entertainment. City of Dreams Macau · full-time.
Pay not stated Retail Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan and run mall events, gifts-with-purchase, sales events, promotions and partnership activity
- Build sales plans for the malls and Morpheus Retail, then forecast event results and set KPIs
- Analyze promotions and competitor activity, sharing useful findings and business recommendations with management
- Coordinate initiatives with retailers and internal teams, keeping stakeholders informed and enforcing their operating procedures
- Create mall communications with marketing teams and develop customer records gathered through gifts-with-purchase
What you bring
- At least five years in event marketing, promotional campaigns, sales or brand promotion
- A degree in marketing, events, business or a related subject; relevant experience can also be considered
- Fluent spoken and written English and Chinese, with some Mandarin
- Strong working ability in Excel, PowerPoint, Word and other Microsoft Office applications
Who this fits
This role suits someone with experience in event marketing, promotions, sales or brand promotion, ideally in a mall or retail setting. You’ll work with retailers and internal teams at City of Dreams and Morpheus Retail in Macao.
From the employer
PRIMARY RESPONSIBILITIES:
- Arrange and execute events, GWP, Sales Events and promotions and partnerships etc.
- Develop and implement sales strategies to drive sales and revenue for the Mall at COD and SC, and Morpheus Retail
- Prepare forecast for promotions and events and setup KPIs
- Prepare regular market and competitors analysis
- Review and perform data-analysis on promotions and/or incentive schemes for the malls
- Present key sales & analysis findings to management with actionable recommendations for business development
- Work closely with Retailers at COD and SC, and Morpheus Retail team to implement initiatives
- Plan, review, and enforce the SOP for all initiatives
- Ensure all stakeholders are informed about promotions and initiatives
- Develop marketing communication strategies with Marketing teams for the Malls exposures and promotions
- Develop, Maintain, and Activate the Mall VICs (data collected from GWP)
QUALIFICATIONS:
Experience
- Minimum 5 years’ experience in event marketing, promotion campaigns, sales, or brand promotion
- Experience in mall or retail environment is a plus
Education
- Degree Holder in Marketing & Events, Business, or related discipline. Other candidates with relevant experience will be considered
Skills / Competencies
· Strong proficiency in using Excel, PowerPoint, Word and other MS Office apps
· Knowledge of Photoshop, Illustrator, or AutoCAD will be an advantage
· Fluent in spoken & written English and Chinese, with some Mandarin
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