Assistant Manager Retail Marketing

adidas adidas-group.com Open · verified Oct 7, 2026

Taipei Manager Retail Marketing

At a glance

Manager-level Retail Marketing role at adidas. Taipei.

Pay not stated Retail Marketing salary

RoleRetail Marketing

SeniorityManager

LocationTaipei

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Shape the Sports Performance retail marketing plan around go-to-market strategy and goals, then develop its yearly budget plan and monthly forecasts
Create in-store concepts that express the brand and adapt above-the-line campaigns for retail use
Source POP materials and hardware, balancing production cost with adidas quality standards
Coordinate production, quality checks and launch timing across marketing, sales and channel teams
Track the retail marketing budget through monthly reporting and follow finance and non-trade procedures

What you bring

At least five years of experience producing below-the-line marketing materials
A university degree in business, or equivalent professional experience
Experience in sporting goods or retail, plus fluency in English and Mandarin

Who this fits

This role suits someone with hands-on POP production experience, a strong design eye and the ability to coordinate projects and stakeholders. It is based in Taipei and requires fluency in English and Mandarin.

From the employer

Purpose & Overall Relevance for the Organization:

Build Brand adidas as the best sports brand in Taiwan by:
Implementing the planning and execution processes that enables Retail Marketing Team to follow the marketing plan
Maximizing and following Retail marketing budget as set according to the marketing plan
Developing creative materials and ideas to enhance the best brand presence

Key Responsibilities:

Planning

Develop and recommend Retail Marketing plan for Sports Performance (SP) in according to GTM strategy and goals
Create innovative ideas at retail that convey the brand (product and brand assets) as innovative and exciting
Identify how above-the-line communications can be adapted and implemented in-store
Source GCA/locally produced POP that is at the lowest price while still maintaining good adidas quality and standard
Concept development and adaptation, coordination and production, monitoring and evaluation of all final executions
Yearly MWB plan development and rolling monthly forecast

Management

Lead and coordinate SP Retail Marketing stakeholders to deliver best in class retail marketing tools
Project management ability to lead and coordinate projects to ensure timely delivery, effective resource use, and achievement of defined objectives

Financial

Manage SP Retail marketing MWB and monitor through monthly report and forecast
Follow the finance procedures and non-trade policy

System and Processes

Strategically utilize our marketing campaigns in line with global guidelines to build effective in-store communications initiatives that ultimately build brand image and drive product sell-through
Implement quality control system for production of all materials
Coordinate the launch of POP between TVC, relevant materials and with Sales Team to leverage maximum exposure
Work closely with CTC, BA, Channel teams for ISC development
Assumes responsibility for the production of any materials with adidas Originals logo
Any ad-hoc duties as assigned by immediate supervisor or department head

KPI’s:

Traffic and conversion
Sales, comp sales
Market share in WHS
NPS
MWB Management

Key Relationships:

Key interfaces (internal): CTC, BA, VM, Retail Development, Channel Teams
Key interfaces (external): Audio/Visual production houses, suppliers of POP/hardware, customers/retailers
GCA Retail Marketing Teams

Knowledge, Skills and Abilities:

Strong experience in the production of POP and hardware
Complete understanding of the processes involved when developing POP
Has worked with production houses before
Art design background
Good design sense
Strong conceptual understanding of brand building
Great attention to detail
Excellent presentation skills
Excellent interpersonal/communication skills
Working knowledge of Microsoft products

Requisite Education and Experience / Minimum Qualifications:

Minimum of 5 years of experience with the production of below-the-line
University degree in Business or equivalent professional experience
Sporting goods industry or retail industry experience required
Fluent in English & Mandarin