Retail Marketing Manager
At a glance
Manager-level Retail Marketing role at Lithia & Driveway. Remote, United States · full-time · $80,000–$125,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set marketing plans across as many as twenty-five stores to lift sales, aftersales, profitability and customer loyalty
- Build retention programs and campaigns that improve repeat business and the customer experience
- Use scorecard measures and analytics to turn findings into practical plans and measurable outcomes
- Advise store leaders and coordinate with automakers, company teams and vendors
- Oversee campaign content, then use testing and market trends to improve results and keep execution aligned
What you bring
- You have two to five years in automotive marketing, dealership operations or automotive agency support
- You understand performance marketing, customer lifecycle work and retention strategies
- You can use Google Analytics, CRM tools or reporting platforms to turn data into action
- You can work directly with leaders and influence their decisions
Who this fits
You’ll suit a hands-on regional role that blends marketing strategy, execution and data-led advising across stores. You must live in Virginia, Tennessee or South Carolina; Virginia is preferred, and regional travel is required. The role partners with dealership leaders across those states.
From the employer
Dealership:
L0105 Lithia Home OfficeManager, Retail Marketing Operations (RMO)
At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.
We’re hiring a Manager, Retail Marketing Operations (RMO) to act as a strategic partner to dealership leaders across, Virginia, Tennessee and South Carolina. This isn’t a behind-the-scenes role—you’ll be in the business, shaping strategy, influencing outcomes, and directly impacting performance across up to 25 stores.
If you’re equal parts strategist, operator, and data-driven storyteller, this is where you make your mark.
Location: Virginia (highly preferred), Tennessee, South Carolina - must reside within region
Regional Travel Required
Compensation Range: $80,000–$125,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.
What You'll Do
- Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
- Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
- Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
- Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
- Execute campaigns: Oversee content and campaigns that drive engagement and performance
- Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
- Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders
What You'll Bring
- 2-5 years experience in automotive marketing, dealership operations or automotive agency support
- Strong understanding of performance marketing, customer lifecycle, and retention strategies
- Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
- Confidence working directly with leadership and influencing decisions
We offer a comprehensive benefits package designed to support you and your family, including:
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays
- PTO: 80 hours at time of hire
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
For a more detailed view, visit: www.totalrewards.lithiadriveway.com.
High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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Retail MarketingRemote$80k+
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