Creative Social Media Manager (f/m/d)
At a glance
Manager-level Social Media role at Mast-Jägermeister. Wolfenbüttel.
Pay not stated Social Media Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Take social content from first concept through finished assets across relevant platforms
- Film and edit lo-fi, short-form and premium pieces, then reshape them for different channels
- Turn brand positioning and global campaigns into platform-native concepts, storylines and captions
- Spot cultural moments, creator formats and platform shifts, then turn them into content ideas
- Work with creators, agencies, global marketing and local markets, using performance insights to refine content
What you bring
- A marketing, communications, media or comparable degree, plus initial experience in social media or content creation
- Hands-on production experience for Instagram, TikTok and YouTube Shorts
- Confidence filming, editing, storytelling and copywriting yourself
- Fluent English, with German treated as an advantage
Who this fits
This role suits a hands-on social creator who enjoys developing ideas and personally making content. You’ll work with creators, agencies, global marketing and local markets while staying involved in production. The position is based in Wolfenbüttel, Germany.
From the employer
As Jägermeister enters its next chapter, we're looking for our Marketing department in Wolfenbüttel for a
Creative Social Media Manager (f/m/d)
who can bring our renewed brand positioning and brand typology to life through bold, social-first content.Working closely with Global Brand Marketing, local markets, creators and agency partners, you'll create engaging content that feels native to each platform while consistently expressing what Jägermeister stands for. You'll combine creativity, cultural awareness and an understanding of social trends to create content that people genuinely want to engage with. The following tasks are waiting for you:
- Create and execute social-first content for Jägermeister across relevant social media platforms, from initial idea to finished asset
- Produce engaging lo-fi, short-form and premium content, including filming, editing and adapting content for different formats and channels
- Translate Jägermeister's brand positioning, global campaigns and creative ideas into authentic and engaging social content
- Identify relevant social trends, platform developments, creator formats and cultural moments and turn them into concrete content opportunities
- Develop creative concepts, storylines, captions and platform-specific adaptations for social media
- Work hands-on with creators, influencers, agencies and production partners to bring content ideas to life
- Collaborate with Global Brand Marketing and local markets to adapt content while ensuring a consistent expression of the Jägermeister brand
- Create content that supports community engagement, sparks conversations and encourages participation
- Monitor content performance and use available insights to continuously improve future content
- Experiment with new formats, tools and creative approaches to keep Jägermeister's social content fresh and relevant
We're looking for someone who...
- Is passionate about creating social media content and bringing ideas to life
- Has a degree in marketing, communications, media or a comparable field and first relevant professional experience in social media or content creation
- Has hands-on experience creating content for platforms such as Instagram, TikTok and YouTube Shorts
- Is confident in filming, editing, storytelling and copywriting and enjoys doing these things personally
- Understands how content needs to differ across social platforms and knows what makes content feel native rather than adapted from traditional advertising
- Has a strong eye for visual storytelling, social trends and digital culture
- Is comfortable using relevant content creation, editing and social media tools
- Enjoys collaborating with creators, agencies and production partners while remaining actively involved in the content itself
- Is curious and willing to test new formats, technologies and creative approaches
- Works independently, pragmatically and with a strong hands-on mentality
- Speaks fluent English; German is a plus
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