Senior Product Marketing Associate
Senior Product Marketing role at Mainstay Labs Inc.. San Francisco · full-time · $120,000–$140,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape messaging for each product line and buyer group while keeping the core story aligned
- Create and refresh decks, one-pagers, battlecards, case studies, and objection materials for sales
- Build top-of-funnel campaigns, measure results, and gather market feedback with revenue leaders
- Improve the company’s presence at industry events alongside revenue leadership
- Coordinate content releases so proprietary data insights reach the right audiences
What you bring
- Bring at least five years of marketing experience supporting enterprise sales
- Use informed judgment across the broader marketing function and learn unfamiliar areas quickly
- Apply an AI-first approach to build systems that create leverage
- Coordinate projects effectively, build relationships quickly, and collaborate across teams
- Set direction independently when priorities or processes are unclear
Who this fits
You’ll suit a versatile, self-directed marketer who can move between messaging, campaigns, sales enablement, events, and cross-functional work. The position is hybrid and based at Mainstay’s headquarters in San Francisco. You’ll need to work comfortably across Revenue, Product, Design, and Operations while creating structure in an evolving business.
From the employer
About Mainstay
Mainstay is the leading market intelligence platform purpose built for buying, managing, and selling homes in the single family rental industry. As an AI native company, we turn complex data into clarity that helps the industry move forward with confidence. Founded within Opendoor, Mainstay launched as an independent company in 2024 and recently raised a Series A round led by Khosla Ventures.
Ready to shape the future of real estate with AI? Join Mainstay and help us redefine what’s possible in the single family rental space. If you thrive on solving complex problems and want to make a tangible impact in a fast-growing industry, we’d love to hear from you - apply now and let’s move the industry forward, together!
About the role
As our Full Stack Senior Marketing Associate, you'll be the link between the Revenue, Product, and Design teams. You'll shape how we articulate value across our product and service lines, keeping messaging consistent and tailored to each buyer segment. You'll build and maintain the sales collateral that equips reps to sell—decks, one-pagers, battlecards, and case studies. You'll also help design top-of-funnel campaigns, track their impact, and partner with the CRO on cross-functional projects across the business.
This is a hybrid position at our HQ in San Francisco, CA.
In this role you will
Messaging & positioning: In partnership with Revenue Team leaders, distill how we articulate value across all our product and service lines — building the core narrative, tailoring the story to each buyer segment, and keeping messaging consistent and current as the business evolves
Sales Collateral: Equip the Revenue Team to sell. Work with Product and Design teams to build and maintain pitch decks, one-pagers, battlecards, case studies, and objection-handling materials, and onboard sales on new messaging and product updates, across multiple evolving lines of business
Marketing Campaigns: Design plays to fill the top of the sales funnel, track efficacy, and capture market product feedback with Revenue Team leadership.
Event Marketing: Work with revenue team leaders to optimize our presence at industry events.
Brand Strategy / Data PR / Thought Leadership: Coordinate with public-facing DSA, EPD, and executive team to maintain a content release calendar, and ensure that our best insights from our most proprietary data reach the right eyeballs.
General: Partner with the CRO on cross-functional projects spanning Revenue, Product, and Operations, keeping initiatives coordinated and moving. Be a highly flexible corporate athlete who finds gaps in the process and fills them
What we’re looking for
5+ years in marketing in support of a high-touch, enterprise sales process
Broad enough experience to have an educated opinion on as much of the full marketing stack as possible. Intellectual curiosity to quickly form one about the rest.
A proven “AI-first” mentality - always looking to build systems to create leverage
Excellent project coordination and the ability to make friends fast and work effectively across teams simultaneously
Self-directed and comfortable operating with ambiguity; able to set direction rather than wait for it
Bonus points if you have:
Experience as an early marketing hire at a growth-stage B2B company.
Real estate, Finance, Fintech, Proptech, or data/SaaS background
Well developed skills with HubSpot, Claude Design, Spreadsheets, Slides
Compensation
Base salary $120,000–$140,000, plus discretionary bonus, equity and benefits.
Mainstay Built on Trust
At Mainstay, trust is at the core of everything we do. We build trust with everyone -- from candidates to employees to partners. We believe in fairness and openness throughout our hiring process, evaluating candidates based on qualifications without regard to race, color, religion, national origin, age, gender, marital status, disability, veteran status, sexual orientation, gender identity, or any other protected status. Our privacy practices describe how we handle applicant information, you can find the policy details for California residents here.
We are committed to providing reasonable accommodations throughout our recruitment processes for candidates with disabilities, pregnancy, religious beliefs, or other reasons protected by applicable laws. If you require assistance or a reasonable accommodation, please contact us at mainstay-recruiting@opendoor.com
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