Senior Product Marketing Manager
At a glance
Senior Product Marketing role at Workstream. San Francisco · $140,000–$170,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape Workstream’s story across its website, sales decks and opening sales pitch, testing restaurant-led versus broader workforce messaging
- Lead launches for the AI assistant and payroll products, covering launch plans, messaging, pricing input and follow-up improvements
- Equip account executives with competitive comparisons, ROI cases and customer evidence, then refine messaging using weekly call reviews
- Turn customer results into case studies, video stories and webinars with content and design partners
- Manage a three-person team across product marketing and brand, using AI tools for research, writing and analysis
What you bring
- Three to ten years in product marketing, or a blend of product marketing with growth or content work
- You have built something from the ground up and judge your work by its effect on pipeline and closed deals
- AI tools are already a regular part of your work
Who this fits
This role suits a commercially focused product marketer who wants broad ownership, people leadership and room to take on more scope. You’ll report to revenue leadership and manage three people. You must be based in or move to San Francisco and work in the office at least four days each week; occasional customer, conference and team travel is part of the role. Relocation support and visa sponsorship are available for the right candidate.
From the employer
Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.
Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.
Grow With Us
We are looking for a Senior Product Markrting manager to join our team. This is a high-leverage PMM seat, owning positioning, launches, and sales enablement for a platform that is expanding from hiring into payroll, HR, and AI products. You report directly into revenue leadership, and will lead a team of 3 managing Product Marketing & owning the brand, with a lot of growth potential to take on more scope in the future!
We are looking for leaders that thrive in a fast-paced environment. Ex-founders thrive here.
Location & Relocation
- This is a 4-5 days-per-week in-office role. We believe being together is important for building quickly, collaborating closely, and shaping the next chapter of Workstream
- We support relocation and visa sponsorship for the right candidate
Day In The Life
- Positioning & Messaging: Own how we describe Workstream on the website, in decks, and in the first 30 seconds of every sales call. Test our biggest narrative question, restaurant-first vs. the broader frontline-workforce story, with real experiments, not opinions.
- Product Launches: Run end-to-end GTM launches for new products, including our AI assistant for frontline teams and our expanding payroll suite: messaging, launch plan, pricing & packaging input, and post-launch iteration.
- Sales Enablement: Build the battlecards, competitive teardowns, ROI narratives, and customer proof that make AEs win. Listen to calls weekly and update the message when the market talks back.
- Customer Proof & Content: Turn customers like the biggest QSR brands in America into case studies, video stories, and webinars, working hand-in-hand with our content and design team.
- Ship With AI: Use AI agents across research, drafting, and analysis to move at a pace that would have taken a full team a year ago. We expect it, and we'll teach you what we know.
Who You Are
- 3-10 years in product marketing or a mix of PMM and growth/content roles, ideally in B2B SaaS; what you've shipped matters more to us than your title history.
- Founder energy: you've built something from scratch (a company, a product, a channel) and you bias hard toward action; former founders welcome!
- Commercially minded: you judge your own work by pipeline influenced and deals won, and you actually enjoy talking to sales.
- AI-native: AI tools are already part of how you work every day.
- Hungry: you want more scope than your years "should" allow, and you're willing to earn it in person, in SF, with a team that works hard.
- Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.
Travel & Location
- Based in (or relocating to) San Francisco; in-office at least 4 days per week
- Occasional travel for customer visits, conferences, and team events
What We Offer
- A mission-driven and value-based company dedicated to empowering deskless workers and local businesses
- An early employee opportunity at a Series B hyper-growth startup with over $120M in funding
- Work directly with the founding team and industry veterans to accelerate your career
- Competitive salary and equity
- Comprehensive health coverage: Medical, dental, and vision plans, with 100% employer-paid employee-only coverage available on select plans. Dependent coverage options vary by health plan.
- In-office amenities and stocked kitchen
- 401K plan
- Flexible PTO
Salary Range
The base salary range for this role is $140,000 and $170,000 annually, depending on experience and qualifications. In addition to base salary, this role includes participation in Workstream's stock option program, offering meaningful equity ownership in the company.
Know More About Workstream
- https://www.workstream.us/blog/funding-series-b
- https://techcrunch.com/2021/08/26/workstreams-text-based-recruitment-tool-gets-a-48m-bet-from-bond-and-beyond/
- https://techbuzz.news/buzzworthy-august-27-2021/
Additional Information
Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to the full inclusion of all qualified individuals.
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