Director Sales
At a glance
Director-level Sales Leadership role at Lifespacecommunities. Geneva · full-time.
In listing Sales Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- Build sales and marketing plans that lift occupancy and revenue for the continuing care retirement community
- Coach the sales team toward activity goals and performance measures
- Improve inquiry-to-tour, tour-to-deposit, and deposit-to-move-in conversion rates
- Set and track team targets for calls, appointments, tours, presentations, deposits, and move-ins
- Use competitor activity, pricing, market conditions, and lead sources to adjust sales strategy
What you bring
- At least five years leading sales in CCRC or Life Plan communities
- A record of reaching or surpassing occupancy and revenue targets
- A bachelor’s degree in business, marketing, or a related discipline is preferred
Who this fits
You’ll suit a sales leader who combines team coaching with relationship building, funnel management, and revenue accountability. The role is based in Geneva, Illinois, and centers on sales activity at the community. Your results influence commission earnings.
From the employer
Community:
GreenFields of GenevaAddress:
0N801 Friendship WayGeneva, Illinois 60134Pay Range
$103,500.00-$142,300.00+ AnnualAt Lifespace Communities, Our Space is where leadership and opportunity meet. We're looking for an experienced and driven Director of Sales to lead sales and occupancy performance for our Continuing Care Retirement Community (CCRC).
This high-impact role offers exceptional earning potential with a commission target of $80K and a range of $35K to $200K+, based on results. Your success directly drives your income and the growth of our community.
What You’ll Do
- Develop and execute sales & marketing strategies to achieve occupancy and revenue targets.
- Lead, coach, and mentor the sales team to meet activity targets and key performance metrics.
- Drive strong conversion performance across the sales funnel, including:
• Inquiry-to-tour conversion
• Tour-to-deposit conversion
• Deposit-to-move-in conversion - Achieve personal and team goals for callouts, appointments, tours, presentations, deposits, and move-ins.
- Analyze competitive trends, pricing, market conditions, and lead sources to refine strategies.
- Build trusted relationships with prospective residents, families, and referral partners.
- Collaborate with marketing to optimize lead generation and branding.
- Ensure exceptional customer experience at every stage, from inquiry through move-in.
What You’ll Bring
- Bachelor’s degree in business, marketing, or related field preferred.
- 5 plus years of sales leadership in CCRC/Life Plan communities.
- Demonstrated ability to meet or exceed occupancy and revenue goals.
Why Join Our Space?
- Competitive base salary + commission target of $80K (range $35K to $200K+ based on performance)
- Flexible work schedule based on sales activity
- Competitive medical, dental, and vision coverage
- Professional development and leadership growth opportunities
- Mission-driven culture
If you’re a results-driven leader who thrives on relationships, strategy, and high earning potential, we’d love to welcome you into Our Space. Apply now to become our next Director of Sales.
Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.
COMPANY OVERVIEW:
Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission-driven organization.
Equal Opportunity Employer
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