Brand Manager
At a glance
Mid-level Brand Marketing role at Kenvue. Asia Pacific, Japan, Tokyo-To, Chiyoda · full-time.
Pay not stated Brand Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll own brand P&L, sales forecasts, budgets, and tracking to support near- and long-term growth
- You'll study sales, offtake, financial results, and consumer research to uncover new opportunities
- You'll create growth and brand evolution plans, then align cross-functional partners around delivery
- You'll shape retail, media, and consumer communication plans with sales, distributors, and agencies
- You'll monitor brand health, campaign impact, and marketing returns to improve future activity
What you bring
- You have at least three years in brand marketing; FMCG or related marketing experience is preferred
- You can work across functions and with regional teams, distributors, agencies, and other stakeholders
- You bring strategic thinking, analytical judgment, problem-solving, communication, and project management skills
- You speak and write English and Japanese at business level and have a bachelor's degree or higher
Who this fits
You'll suit an owner-minded, consumer-focused, agile marketer who can lead cross-functional work and deliver results. The role is hybrid in Chiyoda, Tokyo, Japan, and requires business-level English and Japanese.
From the employer
Kenvue is currently recruiting for a:
Brand ManagerWhat we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to:
マーケティング マネジャーLocation:
Asia Pacific, Japan, Tokyo-To, ChiyodaWork Location:
HybridWhat you will do
Position Summary
This role will play a critical role in brand management, leading one of brands in Kenvue business from A to Z. This role would be fully responsible and accountable to own E2E brand P&L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term. This role will lead a cross-functional team to deliver results, also have tight engagement with regional team to share, exchange knowledge and make exciting future with scalable innovation pipeline and portfolios.
Role Duty & Responsibilities
Brand Management
Research & analysis
Analyzes key performance indicators and financial reports such as brand sales and offtake
Conducts consumer/market research to find new opportunity areas and assess the size of prize
Brand strategy development & execution
Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
Develop longer term growth plan including brand evolution strategy
Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams.
Communication planning & execution
Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.
Design advanced communication and media plan based on deep consumer insight and media behaviors
Flawless execution of marketing campaign with sense of urgency
Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement
Key brand index management
Keep track of brand health through appropriate measurement tools
Plans and forecasts for sales
Budget planning and tracking
What we are looking for
Related Experience & Behavior, Competency
At least 3+ years brand marketing experience.
Experience of working with cross functional teams and regional teams.
Consumer-centric & agile mindset
Strong Owner mind-set to drive/deliver results by actively engaging relevant stakeholders
Bachelor’s degree and above with relative brand management experiences
(preferably) 2+ years of FMCG or related industry’s marketing experience
(preferably) Experience of working with external distributors
Expertise and Skills
Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
Strategic thinking & analytical and problem-solving skills
Ability to speak and write in English and Japanese at a business level
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
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