International Brand Marketing Manager (m/f/d) / / hybrid

Fashion and lifestyle, 6,500 employees, 13 department stores, online shops in 24 countries, 1,500 brands, divers restaurants & confectioneries, 15 first-class services, three hair salons, and always a special shopping experience—that’s Breuninger. A long-established company that thinks globally, clearly defines its goals, and creates innovative opportunities.

As International Marketing Manager (m/f/d), you will be responsible for planning and executing integrated marketing and communication initiatives, as well as building the supporting processes for our new international markets.

This newly created role is part of the Brand Marketing team and works closely with Country Managers and cross-functional teams including Media, Buying, CRM, Analytics, Performance Marketing, Brand Relations, Social Media and Onsite. You will establish structures and workflows to manage localized campaigns and marketing initiatives, and to build the Breuninger brand in international markets – contributing to our ambition of becoming Europe’s leading omnichannel player. The following tasks are included:

• Develop and implement a holistic marketing and communication plan for international markets, with a particular focus on the Nordics and the Netherlands
• Adapt and locally implement global campaigns for international markets in close collaboration with Onsite, Performance Marketing and CRM teams
• Establish structures and workflows for local campaign and communication management in international markets
• Ensure a consistent tone of voice and messaging across all international markets
• Identify and leverage local market opportunities to increase brand awareness
• Collaborate closely with internal teams and stakeholders across functions and regions

You are an experienced marketing professional with international experience in fashion e-commerce and a strong hands-on mentality. You enjoy taking ownership, building processes and structures, and thrive in dynamic, fast-paced environments. You are comfortable working with complex processes, driving continuous improvement, and collaborating effectively across teams to further develop the brand. In addition, the following applies to you:

• Bachelor’s or Master’s degree in Marketing, Communications, (International) Business or a related field
• Fluent in German and English; Danish, Swedish and/or Dutch language skills are a plus
• At least five years of experience in marketing, ideally in fashion e-commerce
• Proven experience in planning and executing integrated marketing campaigns
• Excellent communication and presentation skills
• Strong project management and organizational skills with a solution-oriented mindset
• Deep understanding of consumer behavior, competitive landscape and market trends
• Experience in scale-up environments or building new business areas is a plus
• Emotionally intelligent team player with excellent stakeholder management skills

At Breuninger, it’s about more than just a job. We embody appreciation and responsibility—and that’s exactly what our benefits reflect. They’re a sign of how we guide and support you. And the best part: This is just a fraction of what awaits you here. The availability of individual benefits may vary depending on your role and area of work.

Appreciation You Can Feel: Voluntary vacation and Christmas bonuses, as well as contributions to retirement savings plans.

Your Style, Your Advantage: 30% employee discount, also for your partner, including dining and hair salon services.

Your loyalty matters. Starting in your fifth year, you'll receive additional vacation days.

Sport-Life-Balance: Subsidy for your Urban Sports membership.

Grow with us from training to leadership programs.

Workation available: Up to 30 calendar days per year in select European countries.

Vacation à la carte: Through salary conversion, you can secure additional vacation days, supplemented by a sabbatical option.

Stay Mobile in Your Daily Life: With Company Bike, easily lease the bike or e-bike of your choice.

Have we sparked your interest?

Then let’s get to know each other soon.

If you have any questions, Sabrina Rösch is happy to assist you at any time.

We look forward to receiving your detailed online application. For data protection reasons, we cannot process applications submitted via email. Therefore, please use only our online application system.

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