Brand Manager- Skin Care (18-month fixed-term)
At a glance
Mid-level Brand Marketing role at Karo Healthcare. Warsaw · temporary.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set Emolium’s annual plan and turn its growth priorities into concrete marketing and commercial work in Poland
- Use consumer research, market shifts, competitor moves and sales results to guide choices that build sales, share and brand value
- Deliver campaigns across pharmacies, e-commerce, digital and HCP channels with company teams and outside agencies
- Manage the A&P budget, forecasts and investment decisions, and build cases for innovation and portfolio work
- Coordinate product, packaging and design projects with Global Innovation, while aligning delivery across local functions
What you bring
- You have substantial experience owning brands from strategy through practical execution
- Your background includes FMCG, skincare, beauty, personal care, consumer healthcare or a similarly fast-moving consumer setting
- You are fluent in Polish and can work professionally in English
- You have built brands and integrated campaigns using consumer, market and performance insights, with budget and business-case or P&L experience
Who this fits
This is an eighteen-month parental-leave cover for a manager taking full responsibility for Emolium in Poland. You’ll work from the Warsaw office and coordinate with Polish and international colleagues, agencies and cross-functional teams.
From the employer
Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as Emolium, Iwostin, E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.
Join us at Karo Healthcare on our exciting journey. We're currently looking for a Brand Manager- Skin Care for our office in Warsaw.
This is an 18-month fixed-term position providing parental leave cover and a rare opportunity to take full ownership of Emolium, one of our most important brands in Poland. You will shape its growth strategy and bring it to life through hands-on execution across pharmacy, e-commerce and digital channels, working with both Polish and international teams.
What's in it for you?
- Own a leading skincare brand - take end-to-end responsibility for Emolium and make a visible impact in the brand's largest market.
- Shape strategy and execution - build the growth agenda and stay close to campaigns, innovation, performance and commercial delivery.
- Grow through international exposure - partner with global Innovation, Insights and Media colleagues while remaining close to the local market.
- Work with real autonomy - join a lean, supportive team where initiative, pace and smart decisions are valued.
What you'll be doing
- Own the growth strategy and annual brand plan for Emolium in Poland, translating priorities into clear commercial and marketing actions.
- Turn consumer research, market trends, competitor activity and sales data into decisions that grow sales, share and brand equity.
- Plan and deliver integrated campaigns across pharmacy, e-commerce, digital and HCP touchpoints together with internal teams and external agencies.
- Manage the A&P budget, forecasts and investment choices, and develop business cases for innovation and portfolio projects.
- Partner with our Global Innovation team on new products, reformulations, pack development and brand design.
- Coordinate cross-functional delivery with Trade Marketing, Sales, Regulatory, Finance, Insights, Media and medical representatives.
Requirements
- Fluent Polish and professionally fluent English.
- Substantial end-to-end brand-management experience, including both brand strategy and hands-on execution.
- Relevant experience from FMCG, dermocosmetics, skincare, beauty, personal care, consumer healthcare or another fast-moving consumer environment.
- A strong track record of building brands and delivering integrated campaigns based on consumer, market and performance insights.
- Commercial and analytical strength, including experience managing marketing budgets and developing project business cases or P&Ls.
- Confidence coordinating agencies and cross-functional stakeholders and taking clear ownership of delivery.
- Experience with pharmacy, e-commerce, HCP marketing, drugstores or multi-market work is an advantage
- A proactive, pragmatic and creative approach, with the pace and learning agility to succeed in a changing environment.
- Strong communication and influencing skills, paired with a collaborative and culturally aware working style.
Benefits
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule and life work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in an international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values
Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.
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