Social Media Specialist (Parental Cover 11 months) to H&M HOME
At a glance
Mid-level Social Media role at H&M Group. Stockholm · contract.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Build publishing plans for H&M HOME’s organic Instagram, Facebook, Pinterest and TikTok channels
- Shape copy and adapt existing creative assets for each platform, including cropping images and adding graphics
- Schedule posts, coordinate with local account teams and Customer Service, and respond to customers and influencers
- Review channel results and social conversations, then share useful findings and moderate user content
- Track social content trends and bring ideas to the team for more relevant posts
What you bring
- You have more than two years managing social media and content, in-house or at an agency
- You can create engaging work for channels such as Instagram, Facebook and Pinterest, with a strong visual sense for social formats
- You have worked with CMS, analytics platforms and graphic or animation software
- You can interpret performance data, turn it into practical next steps, and communicate fluently in written and spoken English
Who this fits
This role suits someone who can work independently while collaborating with creative colleagues and local teams, and who keeps up with social trends. It is an eleven-month parental-cover contract based in Stockholm, with four office days each week.
From the employer
We are now searching for a passionate Social Media Specialist to join the Global Marketing & Communications team at H&M HOME for parental cover.
H&M HOME is a global Interior brand within the H&M group – one of the biggest fashion and design companies in the world. At H&M HOME we are building a design driven interior brand and currently operate in +50 countries. Made to inspire, the collections merge modern design and quality with affordable prices – enabling interior lovers across the world to create a personal home. With us, you get the opportunity to work close to our customers in a creative and dynamic culture.
As our Social Media Specialist, you will be a part of the Marketing & Communications team at H&M HOME and work closely with our Social Media Manager and our Creative team to manage our social media communities, with the purpose to engage and build H&M HOME’s relationship to our audience, strengthen our brand and to grow our channels.
Your responsibilities
Create global publishing plans for HOME’s organic social media channels (Instagram, Facebook, Pinterest and TikTok)
Coordinate copy and content for all organic social media channels and craft engaging content from existing assets together with other creative roles
Crop images and apply graphics to adapt content to each social media channel
Schedule and publish social media posts
Be the point of contact for markets running local SoMe accounts, as well as Customer Service
Gather performance data, analyze and share learnings
Monitor conversations on a daily basis, and actively engage with customers and influencers in social media
Monitor and moderate UGC to build and strengthen our community
Follow social media content trends and share insights with the team to enable more relevant content creation
Your background and skills
Well documented experience (+2 years) of working with social media and management of content, at an agency or in-house team
A proven capacity to manage engaging content for key social media channels such as Facebook, Instagram, Pinterest, TikTok
A visual eye for social native content creation and a deep understanding of the SoMe landscape, attitudes, and behaviors
Ability and experience in working with CMS, social media analytics tools and graphic / animation software
Strong analytical skills with an ability to share concrete learnings and actions based on statistics
Strong organizational skills with attention to detail
Excellent communication skills in English, both written and spoken
As a person we believe you have a drive to always be up to date with the latest social media trends, and that you share our passion for interior design and want to grow with us as a brand. You have a strong entrepreneurial spirit with good interpersonal skills. You are triggered by working at a fast pace in a friendly and warm environment. You are highly motivated by solving problems and a self-starter; capable of working independently, yet collaboratively.
About the recruitment process
This is a maternity cover position (11 months) starting as soon as possible, based at H&M HOME’s Head Office in Stockholm, Sweden. You will report to Lisbeth Grapengiesser, Head of H&M HOME Marketing & Communications department. Interviews will be held on an ongoing basis. Please note that this role requires working from the Stockholm office four days per week.
We look forward to hearing from you!
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