Growth Marketing Manager - BPO
Mid-level Growth Marketing role at Hire Hangar. Remote, South Africa · contract.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run the BPO’s own brand, service, and growth marketing plan
- Plan, budget, launch, and monitor advertising campaigns
- Guide content, positioning, social, website, and email across digital channels
- Align marketing with sales and leadership, then report on KPIs, performance, and ROI
- Coordinate outside vendors, agencies, and freelancers when needed
What you bring
- You have directly marketed a BPO’s own services as its Marketing Manager
- You have managed advertising or broader marketing strategy in an outsourcing setting
- You communicate clearly and professionally in written and spoken English
- You can handle several campaigns at once with strong attention to detail
- You have remote-work experience with tools such as Slack, Zoom, or Google Workspace
Who this fits
This suits a strategic, hands-on marketer who has promoted a BPO itself rather than client campaigns. The role is remote from Johannesburg, follows EST hours, and is a full-time contractor position. You should ideally have worked with US or UK-based companies, and the application requires a completed form plus a recorded video.
From the employer
Join Hire Hangar and work with fast-growing global companies while building a long-term career.
Job Title: Marketing Manager (BPO)
Location | Remote
Time Zone | EST
Role Overview:
We are seeking an experienced Growth Marketing Manager to lead marketing strategy and execution for a business process outsourcing (BPO) company. This is a full-time role requiring direct experience marketing a BPO itself, not a BPO's clients. The ideal candidate is strategic, hands-on, and comfortable owning both brand and demand generation efforts in a fast-paced, service-based environment.
Key Responsibilities:
Develop and execute marketing strategy for the BPO's own brand, services, and growth goals
Manage advertising campaigns, including planning, budgeting, and performance tracking
Oversee content creation, brand messaging, and positioning across digital channels
Manage social media presence, website content, and email marketing initiatives
Collaborate with sales and leadership to align marketing efforts with business development goals
Track and report on marketing KPIs, campaign performance, and ROI
Manage relationships with external vendors, agencies, or freelancers as needed
Required Qualifications:
Direct experience working as a Marketing Manager for a BPO company itself (marketing the BPO's own services, not client campaigns) (non-negotiable)
Proven experience managing ads and/or general marketing strategy in a BPO or outsourcing industry setting
Strong written and spoken English with a clear, professional, business-facing communication style
Ability to manage multiple marketing initiatives and campaigns simultaneously with strong attention to detail
Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.
Preferred Qualifications:
Experience at a well-established BPO
Experience with paid advertising platforms (Google Ads, Meta Ads, LinkedIn Ads)
Familiarity with marketing automation tools and CRM platforms
Experience building employer branding or recruitment marketing campaigns for a BPO
Tools & Technology:
Google Workspace
Slack, Zoom, and other remote collaboration tools
Advertising and marketing platforms (Google Ads, Meta Ads, LinkedIn, etc.)
CRM and/or marketing automation tools
Please NOTE:
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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