Senior Specialist, Marketing (Social Media)-18 month contract
At a glance
Senior Social Media role at Hdks. Toronto · full-time · CA$59,300–CA$109,200 base.
growthroles summary, based on the employer's posting.
What you'll do
- Put Petline’s social strategy into practice to build its brand voice and protect its reputation
- Plan and publish social content, keeping editorial schedules current across platforms
- Handle community conversations and social listening, replying to comments and spotting chances to engage
- Track platform changes and social results, then share findings and recommend improvements
- Coordinate content production with internal teams and outside partners, supporting integrated campaigns and governance
What you bring
- At least three years of work across social media, project management and marketing
- Experience developing campaigns for both traditional channels and digital or social media
- You can move quickly while maintaining quality and close attention to detail
Who this fits
This role suits someone who can manage social campaigns and community activity while moving quickly and refining work as it goes. It is an eighteen-month contract based in Toronto and reports to the Director of Content Marketing.
From the employer
The Opportunity
Reporting to the Director of Content Marketing, the Specialist, Marketing, is responsible for activating Petline’s social media strategy to engage consumers, customers, and partners while managing brand reputation. This role champions social media governance and best practices across the company, requiring strong campaign and community management skills. Key responsibilities include executing strategic plans, monitoring engagement, analyzing performance, and supporting content strategy and planning.
What to Expect
- Activate Petline’s social media strategy to strengthen brand voice and reputation.
- Plan, create, and publish engaging content across all social platforms; manage editorial calendars.
- Oversee community engagement and social listening, responding to comments and identifying proactive opportunities.
- Monitor trends, platform updates, and best practices to inform content and channel strategy.
- Lead reporting and analysis of social performance; share insights and recommend optimizations.
- Coordinate content planning and production with internal teams and external partners.
- Support integrated marketing initiatives and maintain the annual content calendar.
- Ensure adherence to social media governance and collaborate across business units and committees.
What You Bring
- 3+ years of social media, project management and marketing experience
- Well versed in both traditional & digital/social campaign development
- Ability to balance quick timing while still ensuring quality of work.
- Balance attention to detail with swift execution.
- Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team
- Passion for connecting with consumers and bringing to life killer campaigns.
Salary Range: $59,300 - $109,200
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