Specialist, Marketing- 18 month contract

Hdks Open · verified Sep 13, 2026

Toronto Full-time Mid-level General Marketing

Mid-level General Marketing role at Hdks. Toronto · full-time · CA$59,300–CA$109,200 base.

SalaryStated by Hdks

CA$59,300 – CA$109,200

Base salary for this role, in CAD per year, as published in the posting.

This role, from HdksOur estimate for the market: CA$67,875–CA$120,906

In line with the market median of CA$90,125 for mid-level general marketing roles in Toronto.

Worked out from 40 postings that stated pay, median CA$90,125. Last updated Sep 12, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll activate Petline's social channels to build engagement and protect brand reputation
You'll plan, produce, publish, and calendar content across social platforms
You'll manage community conversations, social listening, and timely responses
You'll track platform changes and performance, then share findings and improvements
You'll coordinate content work with internal teams and outside partners while supporting integrated marketing

What you bring

You bring at least three years across social media, project management, and marketing
You can develop both traditional and digital or social campaigns
You move quickly while keeping quality and detail intact
You enjoy connecting with consumers and bringing campaigns to life

Who this fits

You’ll suit a fast-moving role that values quick execution, ongoing iteration, and strong community instincts. The position is full time in Toronto, Canada, on an eighteen-month contract, reporting to the Director of Content Marketing. You’ll collaborate across business units, committees, internal teams, and external partners.

From the employer

The Opportunity

Reporting to the Director of Content Marketing, the Specialist, Marketing, is responsible for activating Petline’s social media strategy to engage consumers, customers, and partners while managing brand reputation. This role champions social media governance and best practices across the company, requiring strong campaign and community management skills. Key responsibilities include executing strategic plans, monitoring engagement, analyzing performance, and supporting content strategy and planning.

What to Expect

Activate Petline’s social media strategy to strengthen brand voice and reputation.
Plan, create, and publish engaging content across all social platforms; manage editorial calendars.
Oversee community engagement and social listening, responding to comments and identifying proactive opportunities.
Monitor trends, platform updates, and best practices to inform content and channel strategy.
Lead reporting and analysis of social performance; share insights and recommend optimizations.
Coordinate content planning and production with internal teams and external partners.
Support integrated marketing initiatives and maintain the annual content calendar.
Ensure adherence to social media governance and collaborate across business units and committees.

What You Bring

3+ years of social media, project management and marketing experience
Well versed in both traditional & digital/social campaign development
Ability to balance quick timing while still ensuring quality of work.
Balance attention to detail with swift execution.
Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team
Passion for connecting with consumers and bringing to life killer campaigns.

Salary Range: $59,300 - $109,200