Ethical Brand Manager, Dermatological Skincare
At a glance
Manager-level Brand Marketing role at Galderma. Ho Chi Minh City · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build short- and long-range plans for ethical channels that support the wider brand strategy
- Translate product science and benefits for consumers, patients and healthcare practitioners using local market insights
- Deliver growth and market-share goals for your channel, while coordinating resources with channel sales leaders
- Set ethical-team measures with channel sales leadership and guide sales, HCP engagement and detailing activity
- Plan engagement for key opinion leaders and healthcare professionals to strengthen brand and sales messaging
What you bring
- You hold a bachelor's degree in a related discipline
- You bring at least five years of marketing experience in ethical channels
- You can analyze consumer and shopper research and understand marketing and sales processes
- You communicate and present well, with strong interpersonal skills
Who this fits
This manager role suits someone with ethical-channel marketing experience who can turn product science into audience-specific stories and work closely with sales leaders. Pharmacist or doctor training is preferred; dermatological skincare, baby or aesthetic category experience is an advantage.
From the employer
Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Objectives of the Position
- Develop and implement marketing plan for our ethical channels to promote the brands’ science towards our different targeted groups.
- Ensure quality deliverables of high standards to establish credibility and confidence in our products and services
Main Responsibilities
- Create both short and long-term marketing strategies for ethical channels that are in-line with overall brand marketing strategies.
- Responsible to adapt the science stories behind our products and its benefit to consumer, patients, and health care practitioners, based on local market insights.
- Take charge of delivering annual growth and securing market share targets in assigned channel, fostering the continued success of our portfolio.
- Partner closely with channel sales leaders to drive Integrated Planning, leveraging resources effectively for impactful customer engagement.
- Co-develop with channel sales head on core KPIs for the ethical team, steering them towards surpassing sales targets, HCP engagements and detailing activities.
- Lead & implement engagement strategies for Key Opinion Leaders (KOLs) and Healthcare Professionals (HCPs), elevating brand strategies and sales narratives.
Requirements
- Bachelor's degree in a related field. Pharmacist/Doctor is preferred.
- At least 5 years of marketing experience in Ethical channels
- Proven proficiency in Consumer and Shopper research methodologies, demonstrating an aptitude for analysis.
- Extensive understanding of marketing and sales operations and processes.
- Excellent communication, presentation, and interpersonal skills.
- Experience in dermatology skincare, baby or aesthetic categories is an advantage.
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