Ethical Brand Manager, Dermatological Skincare
At a glance
Manager-level Brand Marketing role at Galderma (Broadbean External). Ho Chi Minh City · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build short- and long-range plans for ethical channels that support the wider brand direction
- Use local insights to explain product science and benefits to consumers, patients and healthcare practitioners
- Own channel growth and market-share goals across the assigned portfolio
- Plan with channel sales leaders, set ethical-team KPIs and focus resources on customer engagement
- Shape engagement with key opinion leaders and healthcare professionals to reinforce brand and sales messages
What you bring
- A related bachelor's degree is required; pharmacy or medical training is preferred
- At least five years of marketing work in ethical channels
- You can apply consumer and shopper research methods and interpret the findings
Who this fits
This manager-level role suits a marketer who can connect product science with channel plans, sales priorities and healthcare-professional engagement. The position is based in Ho Chi Minh City, Vietnam.
From the employer
Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else.
At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Objectives of the Position
- Develop and implement marketing plan for our ethical channels to promote the brands’ science towards our different targeted groups.
- Ensure quality deliverables of high standards to establish credibility and confidence in our products and services
Main Responsibilities
- Create both short and long-term marketing strategies for ethical channels that are in-line with overall brand marketing strategies.
- Responsible to adapt the science stories behind our products and its benefit to consumer, patients, and health care practitioners, based on local market insights.
- Take charge of delivering annual growth and securing market share targets in assigned channel, fostering the continued success of our portfolio.
- Partner closely with channel sales leaders to drive Integrated Planning, leveraging resources effectively for impactful customer engagement.
- Co-develop with channel sales head on core KPIs for the ethical team, steering them towards surpassing sales targets, HCP engagements and detailing activities.
- Lead & implement engagement strategies for Key Opinion Leaders (KOLs) and Healthcare Professionals (HCPs), elevating brand strategies and sales narratives.
Requirements
- Bachelor's degree in a related field. Pharmacist/Doctor is preferred.
- At least 5 years of marketing experience in Ethical channels
- Proven proficiency in Consumer and Shopper research methodologies, demonstrating an aptitude for analysis.
- Extensive understanding of marketing and sales operations and processes.
- Excellent communication, presentation, and interpersonal skills.
- Experience in dermatology skincare, baby or aesthetic categories is an advantage.
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