Head of Business Development Representatives
Hybrid Full-time Director Sales Development
At a glance
Director-level Sales Development role at Forterro. Full-time.
Pay not stated Sales Development salary
RoleSales Development
SeniorityDirector
WorkplaceHybrid
EmploymentFull-time
PostedJul 24, 2026 · 3mo ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Set the global BDR direction and connect it to commercial priorities
- Guide BDR leaders and staff in Europe and North America through coaching, clear standards and career planning
- Align outreach and qualification methods across regions, then use results to spot ways to improve
- Coordinate with Sales, Marketing, RevOps and Enablement to refine lead flow and opportunity handoffs
- Set pipeline and conversion measures, run performance reviews, and strengthen hiring, onboarding and BDR development
What you bring
- You have significant experience leading BDR, SDR or sales development teams in B2B software, SaaS or technology
- You have scaled or transformed a business development function and managed teams working across regions
- You understand pipeline creation, lead handling and sales development methods
- You have created sales development processes, playbooks and KPIs, and use data to guide decisions
Who this fits
This director-level role suits a commercially minded leader focused on developing people and improving measurable results. You’ll lead teams across Europe and North America and work in a hybrid arrangement from the UK.
From the employer
Lead the next phase of Forterro's global growth
As Forterro continues to grow across Europe and North America, we are investing in a more unified and scalable approach to business development.
We're looking for an experienced Head of Business Development Representatives (BDR) to lead our global sales development organisation and play a key role in shaping how pipeline is generated across our portfolio of software businesses.
This is a unique opportunity to bring together regional teams, establish best-in-class processes, develop future sales talent, and create a consistent approach to pipeline generation across multiple markets, products and customer segments.
Based in the UK, you will work closely with Sales, Marketing, RevOps and Enablement leaders to drive alignment, improve performance, and build a high-performing business development function that supports Forterro's continued growth.
For the right person, this is an opportunity to make a lasting impact on a business serving more than 13,000 customers across Europe and beyond.
The Opportunity
This role combines strategy, leadership and execution.
You'll be responsible for developing a clear vision for the global BDR function whilst ensuring teams are equipped, motivated and aligned to deliver sustainable pipeline growth.
Success in this role will come from your ability to create consistency across regions, develop high-performing teams and implement scalable processes that improve conversion rates and sales outcomes.
You'll act as a key partner to commercial leadership, helping to ensure that lead generation, qualification and handover processes are optimised across the organisation.
Global Team Leadership
You'll be a commercially minded leader with a passion for developing people, creating structure and driving measurable results.
You'll bring:
As Forterro continues to grow across Europe and North America, we are investing in a more unified and scalable approach to business development.
We're looking for an experienced Head of Business Development Representatives (BDR) to lead our global sales development organisation and play a key role in shaping how pipeline is generated across our portfolio of software businesses.
This is a unique opportunity to bring together regional teams, establish best-in-class processes, develop future sales talent, and create a consistent approach to pipeline generation across multiple markets, products and customer segments.
Based in the UK, you will work closely with Sales, Marketing, RevOps and Enablement leaders to drive alignment, improve performance, and build a high-performing business development function that supports Forterro's continued growth.
For the right person, this is an opportunity to make a lasting impact on a business serving more than 13,000 customers across Europe and beyond.
The Opportunity
This role combines strategy, leadership and execution.
You'll be responsible for developing a clear vision for the global BDR function whilst ensuring teams are equipped, motivated and aligned to deliver sustainable pipeline growth.
Success in this role will come from your ability to create consistency across regions, develop high-performing teams and implement scalable processes that improve conversion rates and sales outcomes.
You'll act as a key partner to commercial leadership, helping to ensure that lead generation, qualification and handover processes are optimised across the organisation.
Global Team Leadership
- Lead, develop and inspire BDR leaders and team members across Europe and North America.
- Build a unified and collaborative culture across multiple geographies, languages and time zones.
- Create a high-performance environment based on accountability, coaching and continuous improvement.
- Support career development and succession planning across the BDR organisation.
- Establish clear expectations, development plans and performance standards.
- Define and implement the global BDR strategy in alignment with Forterro's commercial objectives.
- Drive consistency in outreach methodologies, qualification frameworks and pipeline generation activities.
- Analyse performance across regions and identify opportunities for improvement.
- Ensure best practices are shared and adopted across the organisation.
- Continuously evaluate market trends, customer behaviour and sales development approaches.
- Establish a clear and consistent framework for measuring success.
- Define and manage key productivity, pipeline and conversion metrics.
- Monitor regional performance and provide actionable insights to stakeholders.
- Use data to identify opportunities, remove blockers and improve efficiency.
- Drive accountability through regular reviews and performance management processes.
- Partner closely with Sales, Marketing, RevOps and Enablement teams to optimise lead flow and conversion.
- Improve processes across inbound and outbound motions.
- Ensure smooth and consistent handover of qualified opportunities into Sales.
- Support the implementation and adoption of tools, systems and reporting frameworks.
- Drive operational excellence and scalability across the BDR function.
- Partner with Talent Acquisition to attract and hire exceptional BDR talent.
- Support onboarding and ramp-up programmes for new hires.
- Ensure ongoing coaching, training and skills development.
- Build clear progression pathways into sales and commercial leadership roles.
- Strengthen engagement and retention across the team.
You'll be a commercially minded leader with a passion for developing people, creating structure and driving measurable results.
You'll bring:
- Significant experience leading BDR, SDR or Sales Development teams within a B2B software, SaaS or technology environment.
- A proven track record of scaling and transforming business development functions.
- Experience leading geographically distributed teams.
- Strong understanding of pipeline generation, lead management and sales development methodologies.
- A data-driven approach to performance management and decision making.
- Experience building and implementing sales development processes, playbooks and KPIs.
- Excellent stakeholder management and communication skills.
- The ability to influence and collaborate effectively at all organisational levels.
- Experience working across multiple markets and cultures.
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