Senior Lead, Field Marketing

Forterro Open · verified Sep 10, 2026

Hybrid Full-time Senior Event Marketing

Senior Event Marketing role at Forterro. full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead and coach BDR managers and individual contributors across European and US teams
Create shared ways of working, performance standards, and collaboration across regions
Set global KPIs, track pipeline contribution, and communicate team results
Improve outreach, qualification, lead routing, and sales handoffs with Marketing and RevOps
Support hiring, onboarding, coaching, and career development for BDR talent

What you bring

At least eight years leading BDR or SDR teams, including across multiple regions
Experience building or reshaping BDR organizations as they grow
Strong command of sales development, lead management, and performance measurement
A record of bringing teams together around common KPIs and playbooks
Fluent English plus strong communication, coaching, and cross-cultural teamwork

Who this fits

You’ll suit a hands-on global leadership role based in the UK, overseeing teams in Europe and the US. You’ll work across Sales, Marketing, Enablement, RevOps, and Talent, with occasional travel to regional offices and events.

From the employer

We are seeking a dynamic, strategic, and hands-on Head of BDR to lead our growing global business development function. Based in the UK, you will oversee and unify a diverse team of BDRs operating across Europe and the US. Your mission will be to align regional teams under a cohesive strategy, foster a high-performance culture, and standardize KPIs and best practices to drive consistent pipeline growth.

This is a pivotal leadership role where you’ll have the opportunity to shape the direction and impact of our outbound and inbound lead generation efforts on a global scale. You will work closely with Sales, Marketing, Enablement, and RevOps to ensure alignment, consistency, and scalable success across all territories.

Team Leadership & Alignment

Lead and mentor regional BDR managers and individual contributors across Europe and the US
Build a unified global BDR culture focused on collaboration, accountability, and results
Foster knowledge sharing and team cohesion across time zones and geographies
Performance Culture & KPIs
- Define and implement a unified set of performance KPIs and productivity metrics
- Build a culture of continuous improvement, feedback, and high output
- Monitor and report on team performance, pipeline contribution, and attainment
Strategy & Process Optimization
- Evaluate current tools, cadences, messaging, and processes across all regions
- Standardize best practices in outreach, qualification, and handoff to Sales
- Partner with Marketing and RevOps to refine lead flows and improve conversion rates
Hiring, Onboarding & Enablement
- Partner with Talent and Enablement to hire, onboard, and ramp top BDR talent
- Ensure regular coaching, training, and career development planning
- Drive retention and engagement through clear paths for progression and performance

–8+ years of experience in BDR/SDR leadership roles, including multi-region team management
Proven track record of building or transforming BDR organizations at scale
Strong understanding of performance metrics, sales development strategies, and lead management
Experience aligning teams around unified KPIs and playbooks across markets
Excellent communication, coaching, and cross-cultural collaboration skills
Fluent in English
Willingness to travel occasionally to regional offices and events