GTM Growth Lead (ABM)
Forager Open · verified Oct 25, 2026 At a glance
Senior Growth Marketing role at Forager. Remote, United States · no salary stated · we estimate $135,000–$193,850 across the United States.
Forager has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- You'll define the TAM, ICP, segments, and account tiers
- You'll run email and LinkedIn outbound, then improve conversion with SDR feedback
- You'll connect account data, CRM records, and outreach workflows
- You'll use hiring, launch, and funding signals to prioritize outreach
- You'll build ABM playbooks, sales assets, and SDR training
What you bring
- You bring a record of creating qualified meetings or pipeline through outbound and ABM
- You understand ICP definition, account targeting, and message development
- You have hands-on experience with Clay, Sales Nav, or sequencing tools
- You have SaaS experience across GTM, recruiting, data, or AI
- You have trained SDRs and documented repeatable playbooks
Who this fits
You'll thrive as a hands-on operator building an outbound engine rather than focusing on paid acquisition or conventional growth marketing. You'll work directly with the founder in a fast-moving startup and take visible ownership of revenue impact. The role is remote within the United States.
From the employer
Forager is a fast-growing data-as-a-service platform providing high-accuracy people and company data to platforms and teams that rely on data to power GTM and recruiting workflows.
We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up.
The Role
We’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine.
This is not a traditional growth marketing role. The focus is:
- outbound ABM
- pipeline creation
- system design
- experimentation
- sales enablement
You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine.
What You’ll Do
- Build and maintain the TAM
- Define ICP, segmentation, and targeting
- Create an evergreen system to identify high-fit accounts
- Develop account scoring (Tier 1 / Tier 2 / Tier 3)
- Own the outbound motion
- Design messaging and sequences (email + LinkedIn)
- Work directly with SDR to improve reply rates and meeting conversion
- Run weekly experiments (targeting, messaging, offers)
- Build the GTM system
- Connect TAM → CRM → outbound workflows
- Ensure accounts and contacts are enriched and up to date
- Define tracking for pipeline and engagement
- Develop signal-driven outreach
- Identify triggers (hiring, product launches, funding, etc.)
- Build a system to prioritize accounts based on signals
- Create playbooks and enable the team
- Develop repeatable ABM playbooks (1:1 and scaled)
- Build messaging templates and objection handling
- Train SDRs and document processes for scale
- Support deal execution
- Help create assets (case studies, calculators, data samples)
- Incorporate sales feedback into messaging and targeting
What Success Looks Like
- Consistent Sales-Accepted Tier 1 / Tier 2 meetings held
- Strong outbound conversion (reply rate → meeting rate)
- A clear, repeatable outbound playbook
Measurable pipeline contribution from outbound
Important Note: This role is focused on outbound pipeline creation and ABM execution, not paid acquisition or traditional growth marketing.
Requirements
- Proven experience building outbound / ABM pipeline
- Track record of generating qualified meetings or pipeline
- Strong understanding of ICP, targeting, and messaging
- Hands-on operator (not just strategy)
- Comfortable working in a fast-paced startup
- Deep experience with Clay, Sales Nav, or sequencing tools
- Experience with SaaS platforms (GTM, recruiting, data, AI)
- Experience training SDRs and building playbooks
Benefits
- Build the outbound GTM engine from scratch
- Work directly with the founder
- High ownership and visible impact on revenue
- Opportunity to shape how the company scales
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