Kinder Brand Manager - Israel

Ferrero ferrero.com Open · verified Sep 18, 2026

Holon Manager Brand Marketing

Mid-level Brand Marketing role at Ferrero. Holon.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape Kinder brand strategy, targets, sales mix, budgets, and plans that support growth
Set advertising and promotion direction, then steer creative agencies and review brand-plan delivery
Plan conventional and digital media while overseeing packaging and labeling projects
Use research, tests, data, and KPIs to recommend marketing improvements
Advance new-product and innovation initiatives through strategy, briefs, and follow-up

What you bring

Bring a bachelor’s degree in economics or marketing plus three to five years in marketing
Offer FMCG and brand-marketing experience, especially in strategic marketing
Understand varied markets and cultures, with English fluency and Hebrew proficiency
Use Excel and PowerPoint confidently; SAP Architecture familiarity is a plus

Who this fits

You’ll suit this role if you have strategic brand-marketing experience in FMCG and can help develop Kinder’s market position and growth plans. The position is based in Holon, Israel, and requires English fluency alongside Hebrew proficiency. SAP Architecture knowledge is helpful but not required.

From the employer

About the Role:

If you love our brands and products and understand the mission of bringing joy and indulgence to our consumers, this role can interest you! As a Brand Manager, you will significantly contribute to growing market share and competitively positioning our brands. You will be developing strategies for Brand(s) by developing and implementing ideas and projects. You will aim high and achieve goals together with your team.

Main Responsibilities:

STRATEGY:
• Providing insights to define the key role in defining the brand targets, sales mix, net sales, gross margin and marketing contribution as well as volumes and sales value budget. Participating in preparing key strategic plans defining volumes, P&L, activity plan.
• Managing advertising, promotion, research and market analysis costs
• Giving direction on positioning in comparison with competitors’ actions
• Verifying former price lists and evaluating the right product mix
• New product development (NPD) strategy development
• Driving innovation through new product and strategy development

COMMUNICATION & MEDIA:
• Developing the advertising strategy and managing creative agencies
• Monitoring the outputs related to the brand plans and participation in the definition of the promotion strategy
• Supervising material development activities (e.g. execution of packaging development and new packaging / labeling projects)
• Conventional and digital media mix planning and follow-up

RESEARCH & EXPERIMENTATION:
• Analyzing results and data of tests, calculating KPIs and proposing actions
• Participating in proposal, implementation (e.g. briefs) and follow-up of strategic and operational improvement projects

About You:

Min. Bachelor’s Degree in Economics or Marketing
3-5 years of experience in Marketing
Expertise in FMCG and Brand Marketing, with a strong emphasis on Strategic Marketing
Understanding of different markets and cultures
Excellent PC command (Excel, PowerPoint)
Fluency in English and Hebrew proficiency
Familiarity with SAP Architecture is a plus

What We Offer:

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About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.