Regional Marketing Lead - Central Region

Synopsis

The Regional Marketing Lead is accountable for the delivery of full-funnel marketing activity across the region. The role ensures that global brand, network, and commercial priorities are effectively translated into regionally relevant marketing campaigns that drive demand, revenue, and long-term customer value.
Working under the direction of the Head of Marketing, this role is responsible for shaping and executing insight-led, performance-driven regional marketing strategies, while maintaining consistent brand expression across all touchpoints.
The role is well suited to someone with a strong creative flair who can confidently manage and inspire creativity while balancing commercial objectives, performance metrics, and return on investment.

Accountabilities

Regional Marketing Execution
• Lead the planning and delivery of integrated, full-funnel marketing campaigns across paid (digital & offline), owned and earned channels for multiple countries within the region.
• Own the strategy and implementation of the Country Execution Plans, translating global and regional priorities into market-level plans and ensuring delivery across all countries in the region.
• Bring local market dynamics, customer behaviours, cultural nuances, and competitive landscapes into campaign planning, ensuring output is locally relevant.

Stakeholder Collaboration
• Partner closely with teams across the Revenue & Commercial division to support route launches, network changes, seasonal peaks, and tactical commercial initiatives.
• Ensure integrated planning and execution across marketing, brand, and sponsorship activity, with timely, impactful, and commercially effective delivery.
• Serve as the primary marketing point of contact for the region coordinating inputs from global teams and external partners to ensure seamless delivery of regional marketing priorities.
• Lead and influence external agency partners as required, ensuring high-quality output, on-time delivery, and adherence to brand standards and performance expectations.

Budget & Reporting
• Manage the regional marketing budget end-to-end, including planning, allocation, tracking, and optimisation, ensuring spend is aligned to strategic priorities and delivers measurable commercial impact.
• Analyse campaign, channel, and market performance using data and insights to continuously optimise messaging, channel mix, targeting, and investment, ensuring marketing effectiveness across the region.
• Capture learnings to support continuous improvement in marketing execution.

Ways of Working
• Operate with exceptional attention to detail and accuracy.
• Manage multiple workstreams concurrently in a fast-paced environment.
• Demonstrate a proactive, organised and collaborative approach to delivery.

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of progressive marketing experience, with a strong track record in regional or multi-country roles within aviation, travel, retail, FMCG, or another complex, consumer-facing industry.
• Demonstrated ownership of full-funnel marketing strategy and delivery, spanning brand, digital, and offline channels, with clear accountability for commercial outcomes.
• Strong commercial and analytical capability, with experience using data, insights, and performance metrics to optimise campaigns, channel mix, and marketing investment.
• Proven stakeholder management skills, with the ability to influence and collaborate effectively across senior internal stakeholders.
• Ability to operate confidently in a fast-paced organisation, managing competing priorities and delivering results under tight timelines.
• International or cross-cultural working experience is strongly preferred, with exposure to diverse markets and customer segments.

Job close date: 12th November

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